Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, which...

With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty.  What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively.  To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you’re in...

Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing...

Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates.  Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building...

Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- personally,...

Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce.  If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate for...

Peter Ikladious, Co-founder at Unlocking Growth shares his Product-Led Growth (PLG) insights. In this episode, we discuss: What PLG is including the fundamentals you need to get started  How PLG can be applied to any industry, and what it means for marketing teams and CMOs How it changes the dynamics of an organisation and the skills needed in the marketing team How CMOs can use PLG to play a bigger role and have a bigger impact in their organisation  From MQLs (Marketing Qualified Leads)...

David Cannington, CMO, Co-founder and Executive Director at Nuheara shares the remarkable story of how this consumer hearables company is disrupting an industry. Nuheara has won; Times Magazine 100 Best Innovations in 2020 Award; Company of the Year by Consumer Technology Association (who run CES) 2021; and an Innovation Oz award 2021. We discuss: David’s fascinating background including the role he played during his 20yrs in San Francisco, helping Aussie and New Zealand tech companies...

Lucinda Barlow, Senior Director, Head of Marketing APAC at Uber, shares incredible agility and team culture insights. We discuss: Lucinda's fascinating background and the lesson she learned early on in her career; How Uber has pivoted during COVID-19 to shift resource and budget away from mobility and into delivery, and how they can move so quickly at scale due to their strong operations backbone; Agile and growth mindset, flexibility, and the importance of empathy with your staff and your...

A sales masterclass with Luigi Prestinenzi, Co-Founder and Head of Growth at Sales IQ. In this episode, we discuss: The typical roles and functions in a sales team and how structures will never be the same after COVID;  The sales funnel and what roles you need at each stage from SDRs (sales development reps) to AEs (account executives) and AMs (account managers); The critical role of the sales manager and not forgetting customer success and the crucial role they play in retaining and...

Christina Del Villar, Founder and Chief Marketing Strategist, joins us on this episode. Christina is author of the book, Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy, which is discussed throughout the interview today. In this episode, we discuss: The G.R.I.T. Marketing Method: G - go-to-market strategy; R - repeatable, predictable and measurable; I - intention and T - tools and technology; What’s wrong with how companies are currently...

How to hire the best and set them up for success with Alexandra Mitchell, CX and UX Lead at Privitar. In this episode, we discuss: What a CX and UX Analyst does in a typical week and why; How Alexandra stays connected to customers by engaging them in each stage of the product development process;  How to set up and make the most of a customer advisory board; What to look for when hiring a CX Analyst;  Where the CX function is located in Privitar, and how the insights are used by both...

How to develop a creative, agile, inclusive, risk-taking team culture. Holly Ransom, CEO and Founder at EMERGENT, joins us on this episode. Holly is author of the book, The Leading Edge: Dream big, spark change and become the leader the world needs you to be, which is discussed throughout the interview today. In this episode, we discuss: What you can do to reinvigorate the curiosity and creativity within your team; How to embrace diversity from all angles in your life, your work and in...

PwC Partner and Experience Consulting Leader, Guy Parsonage shares his CX insights Guy is based in Hong Kong, where he's responsible for driving digital transformation and innovation with global brands in and out of greater China for PwC. Prior to PwC, Guy has a stellar agency background with brand experience and events agencies, and a CEO of a digital and CX agency that was acquired by PwC to help them establish their CX consulting operations in China.  In today’s episode we have a deep...

Steffen Daleng, CMO of Booktopia, Australia’s largest online bookstore joins us on this episode to talk about the changing role of marketing. Steffen was also named the #15 Top People in Ecommerce in 2021 by Inside Retail. Steffen has had a fascinating career starting out in the army, working his way through starting, acquiring and selling several companies in different countries whereby he honed his Ecommerce and digital marketing skills, all the way until his current role as CMO of...

Why customer and employee empathy is the key. Edward Bell, General Manager Brand, Insights and Marketing Communications at Cathay Pacific, has an impressive track record in strategy and planning roles for global ad agencies Ogilvy and WPP. Ed has also been a CEO, and he’s worked client-side as Director of Marketing Communications for Adidas in Greater China. His experience and wisdom shines through in this episode. In this episode, we discover: How COVID-19 has dealt airlines a...

Murdoch Uni CMO shares his free thinking on branding and team design Neil Cullingford is the Director Marketing & Communications at Murdoch University, a university based in Western Australia with a global presence in Singapore, Dubai and Myanmar. As Ty has spent a fair part of his working career working in tertiary institutions, this episode is a great opportunity for our listeners to discover a range of pertinent topics in this area from two experts. In this episode we discuss: The...

Adore Beauty CMO reveals how they created a #1 podcast and their data-driven approach to growth. Responsible for company growth, brand and data, Dan Ferguson has led high and sustained rates of new customer acquisition through enhanced analytics and marketing initiatives including multiple new channels and the launch of Adore Beauty’s podcast Beauty IQ Uncensored which is ranked #1 in Beauty and Fashion on iTunes (as of 26 August 2021).  In this episode we discuss: Dan’s fascinating...

Matt Allison, Managing Director at Ubiquity Lab, joins us on this week’s podcast.  Matt has a unique perspective on content marketing, having built global teams in-house and through his work as an external advisor to CMOs.  We discussed the following topics: How content marketing has changed; The content marketing skills required to be successful today; What a modern in-house content marketing team looks like and some of the challenges CMOs face to get this right; Effective content...

Nick Leigh, Principal Designer at Meld Studios, joins us on this week’s podcast episode. Nick is a strategic, product and service design leader, thinker, trainer and practitioner. From backyard startups through agencies, education and the corporate sector, he’s spent over 25 years designing and leading teams to create digital and customer experiences and artefacts across a broad spectrum of industries, platforms and brands. In this episode, we discuss: The meaning of design in 2021 and...

Kevin Marasco, CMO at Zenefits, joins us on the show this week. Kevin is an all-star CMO, having helped multiple SaaS companies grow fast, raise capital and get acquired. Kevin has three-time 1,000% + growth experience at startup, private and public SaaS companies and is also a board advisor, LP, startup investor and venture advisor.  In this episode, we discuss: How Kevin is building a modern marketing team at Zenefits, what patterns he’s noticed when entering high-growth companies, how...

Natalie Truong, CMO for Asia, Middle East and Africa, and partner at Mercer, joins us in this episode. Natalie recently moved from Melbourne to Hong Kong and leads a hub and spoke marketing team covering 18 different markets. In this episode, we discuss: How brands can successfully enter markets in Asia, and how CMOs that are moving to this region, or managing teams in this region can be successful; Natalie’s personal experience and the adjustments Natalie had to make to her own...

Chris Taylor, former guest and the current (and inaugural) Chief Experience Officer (CXO) for men’s health not-for-profit Movember, returns to the show. In our previous episode with Chris, we spoke about his former not-for-profit marketing team at the Heart Foundation for punching above their weight to become a serial winner, including taking out an AdNews Marketing Team of the Year award back in 2020.  In this episode, we discuss: Why Chris has been brought in and how he's reshaping and...

On this week’s episode, Louise Eyres, Head of Marketing and executive team member of Vanguard Australia, joins us.  Prior to Vanguard, Louise was Chief Marketing Officer at Sport Australia. Louise has also held a series of leadership roles at ANZ bank, including leading the global marketing team as a group at GM of marketing and Louise commenced her marketing career at BHP.  In this episode, we discuss: How Louise went about designing the structure, how she ensured that the team was...

In this week’s episode, Hamish Tedeschi, CEO and Founder of Mechanical Rock - a cloud native product development company, joins us. The purpose of this episode is to help you understand more about your developers and development teams. We dive into a variety of related topics, including: The changing role of developers: Web vs software developers; Front-end vs back-end vs full-stack developers; Critical roles of a development team; and An overview of languages used by different...