In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening. ...

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain...

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA)  Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights.  Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in...

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons...

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing.  The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity.  The episode distinguishes...

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation.  Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift...

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams.  Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs on...

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.  In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this...

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company...

With Shay Howe, CMO at ActiveCampaign. Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss:  Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company.  How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand...

  Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss:  What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to...

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss:  The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and...

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss:  How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share)  her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly...

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast  In this episode, we discuss the following:  Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes...

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss:  An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.  The Weighted Shortest Job First (WSJF) prioritisation tool...

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the  The Marketing Agility Podcast  Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss:  How Ty’s implementation of Agile Marketing as CMO at Curtin...

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating in...

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why 80%...

Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s real, and how to get started. Steve breaks this down for you. Steve also shares some practical tips to help your team be more productive, which...

With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty.  What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whilst acting reactively.  To help you with this, we’ve devised a framework for marketing team transformation, called HiFli. Whether you’re in...

Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career and life choices and goals that align with your values. The required soft, leadership and technical skills to be an effective marketing...

Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hurdle rates.  Learn to speak the language of finance to make robust business cases and budgets, and get more funding approved. By building...

Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, confidence and ability - despite evidence to the contrary - then it's likely you have experienced this syndrome. The costs are high- personally,...

Kelley Johnson, Lead, Student Experience Platforms (Salesforce) at UTS explains the ins and outs of implementing Salesforce.  If you’re interested in procuring Salesforce or another competitor product to help optimise your CX - then this episode will teach you how to go about it. “It’s not just the product you’re buying. It’s all the governing around that – security policies, data policies, privacy policies … You do not want to have any breaches.” Growth Generators is not an affiliate for...