Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:   Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams. Seth is an...

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list.  Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions.  Discover how CMOs from brands like The North Face and Molson Coors have successfully leveraged an entrepreneurial mindset to drive remarkable results. Seth also discusses the...

  Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:  How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory Critical advice for aspiring marketing leaders, underscoring the...

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing.  Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes the return on investment of top-funnel campaigns from 1 x to 6x by quadrupling the number of current campaigns in the market. And if you thought...

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems.  The value Bev places on agency-client relationships, the impact of avoiding uncomfortable conversations, and the significance of leading with...

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin University during Ty's tenure as CMO, including declining international student numbers, a shrinking domestic market, and fierce competition in the...

 In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team. We hope you enjoy listening. ...

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical structures to overcoming the fear of failure, you'll also discover the threats that prevent this component from thriving in your team. Gain...

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA)  Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights.  Sarah shares a personal overview of her leadership journey so far, which includes reflections on her life’s challenges as well as pivotal moments in...

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategic focus and flexibility in a volatile environment The strategies that ensured Agile methods became ingrained and the valuable lessons...

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing.  The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how these methods address the challenges of overloaded marketing teams and Brooks law's impact on team complexity.  The episode distinguishes...

 Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation.  Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift...

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams.  Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to current or aspiring marketing leaders looking to optimise their team's performance. Tune in to the new show to: Unlock secrets from top CMOs on...

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today.  In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of marketing and requires cross-functional alignment to unlock new levers of growth What value means from a growth hacking perspective and how this...

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today.  In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022.   The research report that Jonathan and co-author Kimberly Whitler released this year to help answer a common CMO question - how to design a marketing team structure and how this should change as a company...

With Shay Howe, CMO at ActiveCampaign. Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss:  Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company.  How the marketing team is structured including the sub-teams within the three pillars of (1) Demand (2) Brand...

  Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss:  What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for delivering to really leverage their expertise and potential How to grow and scale a Marketing Ops team from small 1-3 person team to...

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss:  The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification and crafting future state design principles. How Sheena engaged the team and executive along the re-design process to get their buy-in and...

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss:  How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share)  her work plans and objectives. How Jessica managed different impressions between the marketing and executive teams and her approach to communicating the purpose and story of the marketing team internally. How Jessica significantly...

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast  In this episode, we discuss the following:  Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of self-empowerment in the team The role of agile software and what to consider when choosing a tool The watch-outs and mistakes...

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss:  An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.  The Weighted Shortest Job First (WSJF) prioritisation tool...

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the  The Marketing Agility Podcast  Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean Marketing Team listeners. In this short 22 minute episode we discuss:  How Ty’s implementation of Agile Marketing as CMO at Curtin...

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC)  joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation to team culture and development Measures that Erik and his team have taken to improve culture and team performance including participating in...

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations about briefs worldwide. In this episode, we discuss: How you can recapture up to 30% of your marketing budget by writing better briefs Why 80%...