Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover:   Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The necessity of a high tolerance for ambiguity and the integration of silos for high-performance marketing teams. Seth is an award-winning marketer, who has spent a career in and advising the C-suite of dozens of the 100 most valuable brands globally. Since February 2022, he has been the Managing Director of the Forbes CMO Network, where he oversees the annual Forbes World's Most Influential CMOs List, the Forbes Entrepreneurial CMO 50 List, the Forbes CMO Summit, the Forbes European CMO Summit, and an expanding marketing content portfolio.   We hope you enjoy listening!   References   The Psychology of Money by Morgan Housel Same as Ever by Morgan Housel  The Choice Factory by Richard Shotton Forbes Entrepreneurial CMO50 list Check out Part 1 of our conversation with Seth about  Embracing an Entrepreneurial CMO Mindset   Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.  Discover how Ty can work with your marketing team to improve psychological safety as part of the high-performance marketing team training. Connect or Follow Ty on LinkedIn - and mention that you're a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.