Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:  How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected.  We hope you enjoy listening.     References   CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbell)    CMO Leadership Podcast Episode 62: Sean Ellis Decodes Growth Hacking   Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20% Connect or Follow Ty on LinkedIn – and mention that you're a listener of the Pod.   Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.