55. Scaling Agile Marketing using SAFe
Listen now
Description
With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss:  An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic alignment using Agile Release Trains and Product Increment Planning.  The Weighted Shortest Job First (WSJF) prioritisation tool used in SAFe (but has application to marketing teams whether they are using agile or not) Investments that marketing teams/organisations must make to scale agile marketing successfully. Enjoy the show! P.S. - As always, we have detailed notes available for this episode. To access these, head to our website, look out for this episode and download the PDF summary notes of our conversation with Melissa, with all the tips and strategies laid out in an easy-to-read format.  References The Scaled Agile Framework  The Agile Marketing Manifesto Contact Melissa Reeve Find Melissa on LinkedIn and mention you heard her on the podcast. Find out more about the Agile Marketing Alliance   Contact Growth Generators Find out how Ty and Growth Generators can help you create a modern marketing team that drives growth using our 5-stage team transformation framework. Follow or connect with Ty on LinkedIn or Twitter and let us know your thoughts on the show. Help us continue to help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform.   We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.   This podcast was produced by Ty Hayes and edited by Lewis Hallam.  
More Episodes
In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing.  Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals...
Published 06/19/24
Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency,...
Published 06/05/24