Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation.  Ty shares his definition of BAU work being the routine, repetitive work that the team thinks they have to get done. You’ll discover how marketing teams can identify and overcome BAU, including 10 actionable tips to shift focus towards strategic initiatives that drive organisational growth.  The discussion emphasises the importance of aligning tasks with marketing strategy, prioritising work that delivers customer and business value, and fostering a culture of agility over routine busy work.  Ty introduces concepts such as Busy-ness as Usual Syndrome (BAUS) and Agility as Usual (AAU) to describe the pitfalls of BAU and the ultimate goal of achieving a more strategic, customer-focused approach in marketing efforts. You can also view Ty’s companion blog article Why you must eliminate BAU to make shifts towards Agile Marketing and circulate within your organisation to get the conversation going! If your team is drowning in BAU, or you constantly hear ‘we’re too busy’ to take on that exciting new innovative project - then tune in to increase the capacity, agility and innovation in your team. We hope you enjoy this episode.   Contact Growth Generators Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth. Discover how Ty can help your marketing team deliver greater customer value and business outcomes through Agile Marketing Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod. Help us help you Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team. Please take a moment to rate and review us on your favourite platform. We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show. This podcast was produced by Ty Hayes and edited by Clare Ryan.