What could your career journey look like if you dedicated your life to product support in the construction industry? We sat down with Ron Wilson, a seasoned professional who climbed the ladder from working a night shift in a warehouse to becoming a field service manager. Ron shares a unique perspective on the evolving landscape of our industry, the importance of career growth, and the challenges we face in retaining the millennial workforce. His insights paint a vivid picture of success and resilience in an ever-changing field.  Retaining customers is key in our industry, and warranty management can make or break that relationship. Through discussions on job codes, standard times, and hearing firsthand accounts of warranty policies, we uncover the intricacies of this vital aspect of the construction business. We also share an intriguing tale of a dealership owner who went above and beyond, building a restaurant in his shop, to keep his customers happy. It's a testament to the fact that warranty is not just a policy - it is a promise of service.  No one said it was easy being a field service technician, but it's a job full of potential. We explore the nitty-gritty of technical training and the role of strong interpersonal skills in the industry. The balance between technical expertise and strong communication skills is a delicate one. Our discussions veer towards the younger generation, the potential they hold for our industry, and the critical role of giving them the right tools to succeed. From technician assessment to changes in dealership models, we offer engaging and practical insights. We hope this episode leaves you enlightened, inspired, and geared up to navigate the construction world with renewed drive! Visit us at LearningWithoutScars.org for more training solutions for Equipment Dealerships - Construction, Mining, Agriculture, Cranes, Trucks and Trailers. We provide comprehensive online learning programs for employees starting with an individualized skills assessment to a personalized employee development program designed for their skill level.