It’s said that today, millions of sporting events take place every year, but many of them are still not broadcasted. These events range from local youth and women's sports to lower leagues and niche sports. Indeed, traditional broadcasters did not often see the value in acquiring these TV rights because of the low return on investment generated. This creates a lack of visibility for their events and to deal with this situation, they have to produce them so it can finally be available for their fans. Pixellot, the leader in AI-based automated video and analytics solutions for the sports market, has revolutionized the traditional processes of video capture, production, and distribution, enabling sports organizations to affordably broadcast and monetize their events. In this new episode, we had the pleasure to discuss with Ross Tanner, Director of New Business and Sales at Pixellot. We have been through his professional journey, and how Pixellot enables clubs to produce their own sport events. Episode timeline:  - Ross Tanner’s journey: from his professional background to his passion for football  - All the environments he has worked in: club/league/data provider/TV producer. - Pixellot’s presentation and activities: AI-Automated solutions for live production  - From tier 1 club to tier 4 club — who are Pixellot’s customers?  - Pixellot’s solution: An unmanned multi-camera system  - Growth area for Pixellot: example of women's sports - The role of the human being in data - The future of sports event production If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.