The Super League Triathlon is a private league with innovative race formats, shorter with multiple transitions between swimming, cycling, and running. The race was first envisioned in 2016 and co-founded in 2017 by former Ironman world champion Chris McCormack with amateur triathlete and Russian billionaire Leonid Bogulslavky. Nowadays, Super League Triathlon is disrupting traditional triathlon with action-packed multi-day formats and unpredictable races. Powered with the latest technology, fans experience a unique, up-close-and-personal event. In this new episode, we had the pleasure to discuss with Joe Edwards, Chief Marketing Officer at Super League Triathlon. We have been through his professional journey, and how Super League Triathlon is a game-changer for sports events. Episode timelines: - Joe’s journey in the sports industry - Super League Triathlon — a competition designed for media first  - Why did Joe decide to move to the Super League Triathlon?  - Content strategy at Super League Triathlon - How to entertain the fans?  - Who is Super League Triathlon's audience? - Super League Triathlon & Swift: an innovative partnership  - Future growth area of the Triathlon Super League  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.