The San Francisco 49ers is an American Football team based in San Francisco, which won five Super Bowls between 1981 and 1994.    The team embarked on a digital transformation about ten years ago, building a new stadium, hiring more employees, and bringing in a host of technology innovations for an amazing fan experience.   For this new LeCorner - International episode, we have been pleased to receive Alison Lu, Director, Business Strategy & Analytics at San Francisco 49ers. Graduated from Harvard and Yale, Alison began her career in the sports industry with the Orlando Magic before joining the San Francisco 49ers, and Elevate Sports Ventures.    For almost an hour, Alison, Samuel, and Jean-Baptiste discussed how the franchise is improving its in-venues experience, as well as how Alison's team collects and analyses data from fans. We also spoke about Elevate Sports Venture and the relationship it has with the team at the 49ers.  Episode timeline:  - Alison’s journey in the sport industry  - Women of the Niners: introduction to the official women's club of the 49ers - “Member Inclusive Menu”: a program designed for season ticket members - How do 49ers collect fan data during match day?  - NFL’s expansion internationally   - How to improve the in-stadium experience?   - Elevate Sports Ventures. What are Alison’s responsibilities? - A winning collaboration among 49ers and Elevate Sports Ventures  - Data in the sport industry  - Pieces of advice to improve the in-venue experience If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.