We couldn't imagine a better way to start this new season of LeCorner - International! For the second time in its history, we had the opportunity to talk with one of the biggest sports leagues in the world: the NBA.  Over the last few months, the American league have partnered with significant companies to engage with its fan and the new generation (Buzzer, and prominent start-ups through NBA Launchpad). NBA has always been at the forefront of innovation, creating programs and campaigns to provide an even more premium experience of the game.   To discuss these topics, we had the pleasure to receive Jason Bieber, Growth & Innovation strategy lead at NBA. How does the league handle innovation? How to involve more fans?  Episode's timeline: - Presentation of Jason: from Accenture to NBA - What did he learn from his experience at Accenture? - NBA's culture of innovation - The innovation process within the NBA: a decentralized approach   - How do NBA fans embrace new products?  - Provide a new fan experience with Dapper's collaboration. - Personalize, interact and create immersive fan experiences: the NBA's motto - Look outside the sport, especially for trends and new technologies. If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/     LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.