MLSE Digital Labs is an innovation organization that unites business and digital strategy, working across MLSE business operations and the front office. Its mission is to provide end-to-end delivery, starting with top-level strategy and continuing through product design and detailed technical development and deployment.    The unique aspect of this digital department is that every year it has increased its in-house capabilities (human, technological, etc.) to create more and more value for its fans and clients. They possess almost all the capabilities to develop new ideas and products from research to production.   In 2021, we had an insightful discussion with Teeka Cookson, now Director, Membership & Retention of MLSE, on the structure of the MLSE Digital Labs. We decided to highlight this discussion as it is an excellent example of how a sports organisation can structure a digital department to bring more value to its fans/clients and keep resources in-house.    We hope this will help you if you have, or plan to set up, a digital lab in your organisation.      If you had good time listening this extract, do not hesitate to support us:   1. By subscribing, it's just a small click 😉.   2. By putting 5 stars on Apple Podcast to help us spread it.    Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/   LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.