Founded in 2012, IMG Arena has leveraged its rights' expertise to pioneer the mainstream introduction of official data rights. They paved the way for a new revenue stream for their federation clients while delivering greater value to the sports betting industry. The UK company's ambition is to deliver a complete solution for the modern sports ecosystem through four pillars: Sports Services, Sports Betting, Sports Media, and Sports Performance, to create a fan-first solution for sports organisation. During this episode, we have been pleased to discuss with Mark Wrigley, Senior Director, Rights, and Andrew Corser, Vice President- Head Of Sales - Global at IMG Arena. They help us understand how IMG Arena work with their clients in a long-term relationship, as examples of the recently signed MLS and the European Leagues’ deal. Episode timeline: - Mark and Andrew's journey in the sports industry and beyond  - What is the concept behind IMG Arena?  - IMG Arena clients - Origin and scope of activities for European leagues and MLS partnerships   - Why did IMG Arena acquire Flightscope and Signality? - The next generation of sports and entertainment experiences  - The digital and data needs of sports organisations: How to meet them? Recommendations:  - Book: Phil Jackson, Eleven Rings & Phil Knight, Shoe Dog  - Serie: Entourage If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.