In 2014, Orlando opened the first design thinking-based innovation lab in the NBA.In a league already known for its innovation and digital skills, the Magic can be regarded as pioneer. Clever use of a CRM and ticket strategy, innovation challenges and data-driven business model has put and the Floridian team ahead of its time in terms of digital transformation. We had the pleasure to receive Jay Riola, Executive VP of strategy and innovation at the club, to discuss this status, as well as the mid and long-terms goals of the club.In this episode, you will know about : Jay’s journey : a Denver-born rooted at the Magic for 16 years 2010 data shift and its impact The Innovation department : an internal agency with a 360 view ? NBA’s global digital strategy and Magic’s specificities Stakes and value of Orlando’s Innovation Challenge The keys to attract a young audience The role of Gaming and E-Sport in the business model Enjoy this new episode !  Book : Loonshots  If you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it's just a small click 😉. 2. By putting 5 stars on Apple Podcast to help us spread it. Finally, if you want to know more about LaSource's activity, a small tour on our website and/or on our Linkedin page never hurts: https://www.lasource.io and/or on our Linkedin page: https://www.linkedin.com/company/joinlasource/ LeCorner is a podcast dedicated to sports and digital. Every two weeks, we have the pleasure to receive a distinguished guest from the sports industry to talk to us about digital, innovation and strategic development.