Sponsorship is one of the most important revenue streams for sports rights holders. In this context, let’s highlight an episode recorded one year ago with Kevin Hall, Director of Partnerships at The Value XChange and Sponsorship Sales Lead for the Rugby League World Cup 2021.  The Value Xchange is a sport, media and entertainment marketing agency that builds partnerships for their customers through the power of sport, entertainment and media that have an enduring and positive impact for the fans, sponsors and rights owners.  The agency is working both with brands and rights owners to deliver a premium service, backed up with data and insight .For this new LeCorner highlight, Kevin emphasizes how crucial it is for those right holders to keep up with new demands of sponsors, which digital make them evolve faster and faster. You will also know about:  - Creating winning partnerships for brands & rights owners - Changes within the sport industry around brands/sponsors investment - How brands have pushed rights holders into becoming more data driven? - Rights holders helping brands in the development of product and services Want to dive deeper in this topic ? The full episode is here to know more !f you had good time listening this episode, do not hesitate to support us: 1. By subscribing, it’s just a small click 2. By putting 5 stars on Apple Podcast to help us spread it.