On July 20th, the ninth FIFA Women’s World Cup will kick off in Australia and New Zealand. A good opportunity for us to highlight the episode recorded 2 months ago with Mariana Gutierrez, Head of La Liga MX Femenil.In this new LeCorner Highlight, she emphasizes the importance of presentation and viewership to develop women’s football and sports.  Mariana also tackles the issue of the general lack of competitions and tournaments for female players. 

She speaks about using your competitors to your advantage, not just on the pitch. The USA women’s team is known worldwide as a strong force due to the fight of notable players, but the USA also has structures in place to help balance gender discrepancies. This allowed the team to develop, become competitive and gain notoriety. The rise of the USA and Canada's competitive women’s teams is not only a strength and an asset for their respective clubs, but it raises the global notoriety of North American Women’s soccer and, in turn, La Liga MX Femenil. In this extract, you will also learn about : The functioning of a professional female league Some cultural hindrances to overcome We hope you enjoy it! If you want to go deeper on the subject, you can find the full episode on LeCorner - International