As the 2026 FIFA World Cup approaches on the horizon, North America stands poised to assert itself as a global football powerhouse. Spearheading this trajectory is CONCACAF, the region's governing body, which is driving significant advancements in the realm of football development and competition. In this new LeCorner Highlight, we are featuring an episode we recorded in 2022 with Jason Roberts, Director of Development at CONCACAF. Jason talks about how CONCACAF is employing progressive data-driven strategies to cultivate the growth of national football associations. Through cutting-edge insights, they are sculpting the region's football landscape for the future. Notably, initiatives like MLS Next are harnessed to foster young talent, paving robust pathways for development. By harnessing the potential of player performance data, emerging stars are identified and training programs are custom-tailored, resulting in a flourishing talent pipeline dedicated to national teams' success. Reflecting on the sphere of competitions, Jason enlightens listeners on how CONCACAF is harnessing data as a transformative tool to elevate football standards through tournaments such as the Gold Cup.  CONCACAF's innovative data-driven approach not only catalyzes the evolution of national football associations but also elevates the caliber and allure of pivotal competitions. In the grand tapestry of North America, Central America, and the Caribbean, it is a driving force fortifying the very foundations of the football ecosystem. We hope you enjoy it! If you would like to acquire an extensive understanding of Jason's journey as a former professional player to now developing the game across the continent, please listen to the full episode on LeCorner International.