This week we speak to start-up founder George Fairhall all about her business journey to date with WAC. If you'd been cheated out of £200 in wages over a two week period, what would you do? This week's guest used it as the inspiration for her business.... Hear how George has gone all the way from problem to solution via paper mock ups, pandemic launches and all the bumps in road that the journey has brought. The business surgery segment answers the question; "I have fallen out of love with my business. What can I do?" For more information on our sponsors, YFM Equity Partners, please visit www.yfmep.com (and when you contact them tell them Phil from Leeds Business Podcast sent you!) INTRODUCING GEORGINA FAIRHALL Georgina Fairhall is a female founder in tech, an award-winning entrepreneur, and a public speaker dedicated to supporting the lowest-paid employees nationwide. With first-hand experience working in the hospitality industry, she would always encounter a serious problem – she wasn’t getting paid correctly. George founded WAC and it has since become the go-to platform worldwide, to ensure every minute of work is accounted for, empowering hourly paid workers to break free from disorganisation and feel good about money.   EPISODE HIGHLIGHTS [00:02:00] George’s background [00:05:00] Where the idea for the business came from [00:07:00] Starting the business and the benefits of an accelerator [00:17:00] Going full time and the pandemic [00:27:00] The challenges of fund-raising [00:30:00] Business Surgery [00:35:00] The current status of the business and future plans [00:39:00] How to build an app-based business   3 KEY TAKEAWAYS & BUSINESS LEARNINGS ·      Pick the right level of accelerator for your stage in business ·      a convertible loan is a great way to get early funding ·      Conversion for subscription apps is 2-8%   3 BEST MOMENTS "I paid my friend in beers to build my first mock up" "I mailed 2,500 people on LinkedIn to find more funding" "We launched the week before Covid hit"   VALUABLE RESOURCES FOR YOU Website: www.leedsbusinesspodcast.com  LinkedIn - https://www.linkedin.com/company/leeds-business-podcast/ Work with Phil - www.philfraser.co.uk  Website: https://www.wac.rocks LinkedIn: https://www.linkedin.com/in/georginafairhall Shout out tags: https://www.linkedin.com/in/anna-sutton-the-data-refinery https://areoi.io/   DON'T FORGET THE LEEDS BUSINESS PODCAST ‘FAIR DEAL’ My half of the agreement; Every week I bring you inspiring Leeds Business people FOR FREE. Your half of the deal has two simple steps; 1) Share this episode with just ONE person who you think will get value from it 2) Post a review of the show or give this episode a...