Lululemon is legit killing it.It has a revenue of almost 10 billion dollars.They are doing this at a 20% profit margin.And they are breathing down the necks of Nike and Adidas.And the reason isn’t what you think it is.There is a single reason why Lululemon has been able to do this, and it’s "thoughtfulness".Listen to the incredible story.

The region is home to 650 million people, and Netflix wants to convert them into subscribers. But what is driving this strategy, and how is Netflix planning to win the streaming war in Latin America?We break it down in under 5 minutes, Let's Do Shots!

When you think of Reese, you probably think of Legally Blonde, or the more recent Big Little Lies and The Morning Show. But what makes her stand out from everyone else in the industry is her book club. Yes, her book club. She has turned her simple book club into millions and millions of dollars. How did she do that? Let’s do shots!

India has finally landed on the moon, but what next? What does landing on the moon mean for India? What does it mean for our people, our economy, our country? Let’s break it all down in less than 5 minutes

Tesla began creating an expansive network of charging stations in the US to ensure their customers were never stranded without charge in the middle of nowhere. Little did they know, it would turn into potentially a 100 billion dollar business.

Remember when everyone was obsessed with the Metaverse? But now, all of a sudden, no one is talking about it. Why did the idea not take off? Why are companies backing out? Where did it all start to go downhill? We explore it all in under five minutes.

WeWork went from being the highest valued startup of all time to losing almost its entire valuation in a matter of months. At the centre of it all was the most eccentric Founder the startup world has ever seen - Adam Neumann. From global domination to the brink of bankruptcy in a space of 6 months, where did it all go wrong for WeWork?

In this episode we explore how Moj is not only enabling Creators to create quality content but also giving them an opportunity to build a sustainable career on the platform.

In this episode we break down how Whisper has broken the silence around menstruation, one impactful campaign at a time. 

In this episode we explore how the iconic Tata Tea, and its agency partner, Lowe Lintas, brought to life the iconic brand POV of "Har subah, sirf utho mat, Jaago Re"

In this episode we explore the intriguing relationship between Rado and India, and how it became a mainstay at Indian weddings, with wedding trousseaus not being complete without an iconic Rado in it.

In 2018, the long standing deal between Roger Federer and Nike ended. The ace athlete turned this loss into one of the most envious business deals with two other brands. A $300mn deal with Uniqlo and a stake in On worth another $300mn.

Strict rules such as the infamous one-child policy might have once helped China contain the population explosion, but the working age population in China is shrinking dramatically. In response, the government has announced that couples can have up to three children, but a lot has changed in the last three decades. 

In this episode we explore the story of how Michael Jackson ended up owning the iconic music catalogue of The Beatles, and how Paul McCartney eventually won it back.

Ever wondered why people almost exclusively pop the question with diamond rings? In this episode, we explore why diamond rings are by far the most popular engagement rings and the brilliant marketing campaign that made them so.

People didn’t need diapers when P&G first introduced Pampers in China. No matter how affordable or convenient, they simply didn’t care for it. So how did Pampers crack a market that was virtually non-existent? Listen to find out. 

Believe it or not, some people in the world actually dislike McDonald’s so much that they’ve been ousted from the country. Countries like Kenya, Iceland, Bolivia and Nepal don’t have a single McDonald’s outlet. But why has a brand so loved everywhere else in the world failed to succeed in these countries? Listen to find out! 

In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out.

In this episode, we unpack the buzz around Tesla finally entering the Indian market, the steps that the carmaker might take to cement its success in India, and how India could take a leaf out of China’s EV playbook to potentially revolutionise EV adoption in the world’s largest democracy.

In this episode, we explore how China has solidified its position as a sports superpower. We take a look at the different strategies the country has employed to harvest the maximum number of gold medals at the games, and take a peek into the country’s infamous sports boarding schools that create world champions out of their students.

Over the past few years, China has poured in billions of dollars building infrastructure throughout the African continent. While this investment is great for economic development in Africa, what does China have to gain from it? In this episode, we unpack this complicated dynamic and try to understand what exactly is going on in the continent. 

In this episode, we explore how brands target your nose in different ways, and no, it’s not just the food industry who’s doing it. 

It’s been over 60 years since the world’s most popular lollipop brand was founded. In this episode, we explore the origins of the Chupa Chups brand, its intriguing connection with the famous Surrealist artist Salvador Dali, and how it went from being a family owned business in Spain to conquering the world (and space before Bezos and Branson could!)

What do Jeff Bezos, Elon Musk and Richard Branson have in common? Apart from being multi-billionaires, all three have ambitions of commercialising space with tourism and building colonies with their respective space companies. How close are they to their goals? Are people actually buying into the hype? Listen to find out.