So, your business is starting to grow and you’re chasing your tail trying to keep your customers happy, take on new customers and work on your business. To propel the growth of your business it may be time to start thinking about taking on your first employee, but where do you start? In episode 6 of our Getting Started series, we’re joined by HR advisor at A4G, Donna Bygrave. You will find out when is the right time to take on a member of staff, how to map out the full recruitment process,...

Welcome to episode 5 of our ‘Getting Started’ series. This week host, Charlotte Newman, is joined by Josh Curties and Emma White, both partners at A4G, to discuss how to get new customers, including finding your Unique Selling Point (USP) and developing a Marketing strategy. Most business owners start a new business as a technician. You know you’re good at what you do so you set up a business, but how do you promote it? What is inbound, outbound and referral marketing? What is your USP and...

Welcome to the 4th episode of our ‘Getting Started’ series. This week we’re joined by partner, Emma White, to discuss how to best keep your accounting records right from the start, streamline your processes saving you time and money and how to manage your cash flow effectively.  As a new business owner you probably just want to get your business moving and just hope for the best with your accounting records and cash flow but keeping a close eye on your financials is vital to the long-term...

Welcome to the 3rd episode of our ‘Getting Started’ series. This week we’re joined by partner, Josh Curties to discuss how to identify your real break-even point to ensure your business is not just making sales but making profit right from the start. Break-even is one of the most important things you need to know before you start your business. We discuss everything from managing your personal finances, working out how much you need to live on (including all those luxuries), how to minimise...

You’ve had a great idea and you think you can make a business out of it, now what? This week host, Charlotte Newman, is joined again by Managing Partner of A4G, Malcolm Palmer to talk about the first things you need to do to get your business started.  We discuss everything from how to do market research to ensure there is a need for your product or service (and it’s not just something you want to do), how to easily put together a business plan and how to get your customers and best serve...

Welcome to our first podcast series all about Getting Started with your business. Whether you're starting a new business, a new idea or just want to reinvent your business, this is your one stop shop.  Our first episode kicks off with host, Charlotte Newman, delving into our journey starting A4G with the main person behind this journey: Our managing partner, Malcolm Palmer. Expect lots of sports references and to the point advice to help your business get started or get off that plateau....

Even if you don't think you deal with foreign exchange, you probably do somewhere in your supply chain. And with the forecasts from 'leading experts' ranging hugely, why would you not secure your FX rate, rather than live in fear of the fluctuations? Luke Walden from Moneycorp joins Emma White, Partner here at A4G to discuss how you can protect your profit margins by managing FX exposure.