This week we talk about Joe Rogan, Call Her Daddy, and podcast monetization. We also discuss Kamala Harris, Donald Trump, and double-haters. Recommended Book: You Sexy Thing by Cat Rambo Transcript In the world of US politics, double-haters are potential voters who really just don’t like the candidate from either major political party, and thus they decide whether and how to vote based on who they dislike least—or in some cases who they would like to hurt, the most. This isn’t a uniquely American concept, as voters in many global democracies face similar situations, but it seems to be an especially pressing issue in this year’s upcoming US Presidential election—and election day is a week away as of the day this episode goes live—because the race is just so, so close, according to most trusted polls. In that same context, swing states are states that could swing either way, theoretically at least, in terms of who their votes go to, and because these swing states contain enough electoral college votes to allow even the candidate who doesn’t win the popular vote to win the presidency, that makes them especially vital battlegrounds. So there’s a scramble going on right now, for both parties, to muster their existing bases, to shore-up some of the demographic groups they’re relying upon in this election, and to get their messaging in front of as many of those double-haters and other undecideds as possible so as to maybe, possibly swing this neck-and-neck race in their direction. Toward that end, we’ve seen simply staggering sums of money pulled in and spent by both major parties’ campaigns: it’s looking likely that this will be the most expensive election season in US history, with just under $16 billion in spending across federal races, alone—which is up from just over $15 billion in 2020, according to nonpartisan group Open Secrets; that actually means this election will probably end up being just a smidgeon cheaper than 2020’s election, if you adjust for inflation, rather than comparing in absolute dollar terms, but both of these races will have been several times as expensive as previous elections, weighing in at about double 2016’s cost, and triple what these races tended to cost previously, in the early 2000s. For perspective, too, US elections were already quite a lot more expensive than elections held in other wealthy countries. According to a rundown by the Wall Street Journal, Canada’s 2021 election only cost something like $69 million in inflated-adjusted dollars, and US elections tend to cost about 40-times more, per person—so this is a population-scaled figure—than elections in the UK and Germany. The cost of local elections in the US have been increasing, as well, in some cases substantially, and that’s part of why unpaid exposure and promotion is becoming increasingly valuable: it takes a lot of communications oomph to puncture the hubbub of commercial marketing messages in the US, and while pulling in a lot of money to buy ads and fund other promotional efforts is one way to do that, it’s also possible to approach the problem asymmetrically, going to people where they already are, basically, and getting some of that valuable face-time without having to spend a cent on it. And that’s what I’d like to talk about today—specifically, efforts by candidates to get on popular podcasts, and why this medium in particular seems to be the go-to for campaigns at a moment in which the electoral stakes are historically high. — Podcasts, by traditional definition, are audio files delivered using an old-school, open technology called RSS. In the years since they first emerged, beginning in the early days of the 2000s, the transmission mechanisms for these audio files have become a bit more sophisticated, despite being based on essentially the same technology. They’ve been joined, though, by utilities that allow folks to stream undownloaded audio content, to ping the servers where