Fascinating your audience with the “right” content takes a mindset shift towards content creation and how it is received by the audience – starting with understanding that to create a connection, the content needs to tick several boxes: -Leveraging storytelling when applicable -Creating a...

This is the last episode of the season... I come to you in this raw unscripted episode, giving you an inside look into what will I be looking at when conducting a mid-year review for my work and for my personal brand. In this episode, I take you through some of my annual goals, and how did I...

What is a Brand without authenticity, relatability and connection? What is a Brand without a clear promise that is rooted in the Value Chain? What is a Brand that is built on social platforms VS thought leadership and content creation? What is a Brand without soft skills and just hard...