If in the midst of frustration, you asked yourself any of these questions: Why is a "popular" guide not giving me the branding solutions I'm looking for? What is at the heart of a brand? How important is the brand story to my brand? Why are big companies trying to put on a personal "face"? ...

There’s a “lost-opportunity” for many companies today who do not actively shape their employees’ personal brands and benefit from creating an Employee Advocacy Program. The valuable potential within a company's workforce often goes unnoticed and it is time for businesses to recognize the...

Have you ever found yourself wishing for a roadmap to navigate the complex world of brand building? That elusive guide that lays out the essential factors determining a brand's triumph or downfall in today's dynamic market? In this episode, Jaafar graciously shares his wealth of knowledge and...