In this special episode of Let's talk ABM, Declan chats to our very own CEO at strategicabm, Alex Embling. Alex has been in B2B Marketing practically since the beginning! He started strategicabm more than 25 years ago and has lived through all the major B2B trends – from SEO to Inbound, from Content Marketing to Demand Generation. Alex pivoted strategicabm to be a pure-play Account-based Marketing Agency some seven years ago. Today, the Agency is considered to be one of the foremost ABM consultancies.  Listen to this episode and learn: - The challenges for immature and mature ABM programs - Why trust is the key factor of any successful ABM program - Value Proposition and Account Experience – what are they? - Why ABM is the right ‘play’ in an economic recession - When to use an ABM Agency (and not)