How can brands build trust—and how has the internet changed that? Chris Brogan has been on the forefront of internet culture, helping brands adjust to building relationships online since the beginning. We discuss managing online reputation, the importance of genuine engagement, the rise of influencer marketing, and the constants of trust-building—both on- and off-line. *** Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.