When people in the know hear the word “community,” they think of Christina Garnett. But Christina didn't always start out specifically working in community; her turning point in her personal branding journey was a specific tweet in December 2020: "If you have less than a 1,000 followers and work in marketing in some capacity, introduce yourself to Marketing Twitter.Say hi, tell us about yourself, and what you like to tweet about. Make friends." You'll hear us talk about that tweet a lot...

I first met today's guest, Jess Zafarris, as a journalist in the marketing and advertising space (she was an editor for Adweek and is now editor at large at Ragan Communications and PR Daily).  But what we're really talking about today is Jess's other career–and other personal brand–as an etymologist and etymology author. On her “Useless Etymology” channels, Jess presents word origins and history in an engaging and entertaining way, and is working on her third etymology book. We discuss how...

Today’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference. We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with...

Brooke Sellas of B Squared Media was on previously talking about the thing that she is known for: customer care. This time we’re digging into how she got known for it, what it really means to her, and her motivations behind it.  This is an especially relatable conversation because despite owning a successful marketing agency, appearing on massive stages such as Social Media Marketing World and Inbound, co-hosting a few prominent podcasts, and writing a book on her topic of expertise, Brooke...

When I first got to know Mario Marchese, aka Mario the Maker Magician, nearly a decade ago, he had already achieved some success as a children's birthday party magician (including performing for many NYC celebrities). Mario now has a full stage show, selling out theatres and festivals in NYC, London, Edinburgh, and Adelaide. He's won awards from the Magic Castle and has appeared on Sesame Street, Blue Peter, and The Tonight Show. Here’s a bit of what we cover in today’s entertaining,...

Welcome back to “Let’s Talk About Brand”!  My 2023 was a little bit hectic; I did manage to get some incredible episodes released in autumn 2023…and then I didn't pick it back up. But I’ve finally got my feet under me again. And I'm back with a brand new format—one that I’m debuting today with myself as guest! On this season’s episodes, my guests will first lead us through their own personal brand development. Then, I’m going to take them through a few of the deeper questions I go through...

Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner. He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry. In today’s episode, Mike is going to walk us through...

This week I’m excited to talk to fellow brand designer, Liz Mosley! Liz was originally a stationary designer before recognizing her knack for branding creatives. We’re going to talk about how she first became an entrepreneur with her stationary business and how she ultimately transitioned into brand design. She’s going to share with us important considerations when branding for creatives because it is a bit different from other types of personal branding. We are also going to talk about the...

While a personal brand is … well…personal. It isn’t something you should work on defining on your own. But have you ever thought about working with personal brand coach? Do you wonder what it would be like? What would you talk about? What conclusions would you walk away with? This episode is going to be a little bit different. In this episode, I’m going to give you a little taste of what I do with clients in my personal branding work.  It's not like a whole session, but my brilliant podcast...

Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay.  Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself.  Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises...

This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.  So that is, of course, what we are talking about today. We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your...

On today's episode, I want you to be inspired by the personal brand story of George B. Thomas.  I first encountered George when he was on stage hosting the Inbound conference by HubSpot. George has such a great energy, and he brings so much value to many people in so many different ways, not just as a HubSpot expert, but also in the way he talks to people and cares about people's lives.  Today we are going to talk about how he first grew his personal brand by aligning himself with other...

Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again! Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are.  To do that we first define what a brand and culture is and we discuss what it...

What comes to mind when you think of personal brand design? Is it fonts? Colors? Logos? Images? Templates? All of the above? Or maybe none of the above?  That is not all that uncommon, a lot of people, when they think of design, they think of a consumer brand or something like that, or, some big corporation, but personal brands also need some design love too. Today I’m talking with brand designer, Amy Walker from Bloom Creative about,what goes into brand design, what type of visual branding...

How do you feel about selling in your business? If the very thought makes you feel ‘ick’, then you are not alone. But what if there was another way to sell in your business? One that was more personal and made the sale easier? What if, by building a strong personal brand, you could make more sales in your business? Would that make selling easier? Then tune into to today’s episode as I talk to my friend Tim Hughes all about the power of social selling, which is rooted in your ability to have a...

Have you ever wanted to write a book? This week’s episode has the goods on personal branding and book publishing.  If you've been considering writing a book as part of your overall personal brand strategy, what do you need to consider? Why would you do that? Why wouldn't you do that? How can you make sure that this book that you're going to put all sorts of time, energy, effort, and thought into, is actually going to be something that helps your career in the way that you want it to?  Mindy...

One thing I love about this show that happens to me frequently is that the interview essentially turns into a private consulting session for me (that’s how good the information is!) So today’s topic I have avoided as long as I could and it is now at the point where I can’t ignore it anymore (especially as the social platforms are starting to incorporate it to).  Today I am talking with Chris Carr about the impact of Artificial Intelligence and Branding. Chris is a rising thought leader...

Welcome to the Season 4 premiere of Let’s Talk About Brand!  I’ve been talking to today’s guest for a couple of years now about coming on the program–and I have to say, it's a much more interesting story now than it would have been when we first started talking about having him on. He has done so much more with his personal brand! We can’t wait to share with you the lessons he’s learned along the way. If you are part of #MarketingTwitter, you definitely know his name. And I, for one, happen...

It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and...

Regardless of which type of brand you are building, you are ultimately building a brand to resonate with people. Understanding those people and what will resonate with them is a hugely important part of branding. And today's guest, Kimmy Scotti has built brands from her own personal interests and as an investor in other people's brands. Today we're gonna talk about what goes into brand building, what you really need to know if you're going to be building a brand, what the important elements...

In this episode I am speaking with Jonathan Trimble, founder of And Rising, to discuss the topic of conscious brands. Jonathan shares insights from And Rising's work in the consciousness space, ensuring both positive impact and founder well-being. We delve into the importance of a brand's consciousness and how it relates to consumer self-identity. The conversation highlights the shift in brand storytelling, with an increased focus on product origins and sustainability. We also discuss the...

It's one thing for you to tell people what your brand is, who you are, and what you're about, but it's another thing to show it. And showing it is really what people actually care about. Because let’s face it consumers have pretty sensitive b******t detectors in this stage of capitalism, shall we say. So it's more important than ever for brands to make sure that they are walking the talk and not just using it as a branding tool. Today we are having a fantastic conversation about how your...

Today is all about branding with influencers. If used properly, influencer marketing can be an incredible tool to help build your brand. Or if you want to be an influencer, it can be an incredible part of your personal brand. But whether you are the influencer creator or you're the consumer brand who is working with them, you have to be really, really careful to make sure that that influencer marketing partnership is going to build both brands in the right way.     Today’s guest is Yash...

This week's conversation about brand conversations was a really, really great conversation. Our guest, Brooke Sellas, literally wrote the book on brand conversations, and this is such an important part of both customer care and brand impression. We talked about different ways that those conversations can take place, whether it is in public, on social media, on dark social, or one-on-one. We talk about the team that you should have in place and how you should prepare them to make sure that...