This week I am excited to talk with a new friend, Kate DiLeo the owner of Brand Trifecta, which, fascinatingly enough, is a software that helps you build your brand and refine your brand messaging.  So that is, of course, what we are talking about today. We're talking about how to approach building your brand message and how that may differ for a personal brand versus a B2B brand versus a B2C brand. Then we dig into all the parts of branding to understand what you really need to express your brand.  Tune in as we talk about:  [00:00] Welcome Kate DiLeo! [02:10] How do you define brand? [04:16] How did Kate start to build a SaaS (software as a service) brand technology? [06:28] Are there differences in the approach to building a personal brand vs a company brand? [08:00] What about B2B or B2C, is there a difference in the brand messaging there?  [09:50] How does a brand get the consumer to ask "Who am I?" [12:05] Where does brand messaging fit in with your overall marketing content? [14:44] What do brands need to have in order to have a strong brand message [17:03] When did brands shift from being aspirational to being real and relatable? [20:10] Let's talk about becoming a personal brand inside of an organization [22:55] How did Kate start her personal brand? [28:05] What is the most effective way to get your brand message out there? [30:18] Catch up with Kate DiLeo Contact Kate DiLeo Website: https://katedileo.com/ Linkedin: https://www.linkedin.com/in/katedileo/ Instagram: https://www.instagram.com/katedileo/ Show Links https://www.gritmon.com/ltab/lets-talk-about-Building-Your-Brand-Messaging-Kate-DiLeo Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat. Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.