Some brand journeys are worth taking a look at to see what we can take away from them to build our own brands. And no one is a better example of that than this week’s guest, Michael Stelzner. He is the reason that many people have gotten into social media marketing as he is the ring leader behind all of the education that Social Media Examiner brings! However, his personal brand started well before he stepped into the social media industry. In today’s episode, Mike is going to walk us through the development of his brand journey from being the white paper guy to the social media guy and into his newest mission. So many great lessons to be learned! Tune in as we talk about:  [00:00] Welcome Michael Stelzner [04:28] How white papers launched Mike Stelzner's personal brand [10:25] How did Mike pivot from being "The white paper guy" to social media? [14:30] How did Mike build up his contacts in an industry he was relatively new to? [16:45] How did Social Media Examiner Start? [18:47] How did Mike move people from online content to an in-person conference? [22:42] How does Mike balance three brands? [25:37] How does Mike find up-and-coming industry voices? [29:33] What should you do if you are asked to be on stage? [30:25] What characteristic does Mike think makes someone successful? [32:00] What is Mike's current mission? [34:11] How to connect with Mike Get Started on Your Personal Brand Journey with my Prework Workbook here: https://www.gritmon.com/prework Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat. Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.