Today’s conversation is with a good friend of mine. Paul Ince, a.k.a. BizPaul, is the owner and founder of LikeMind Media, a content marketing agency in Loughborough, UK, as well as the founder of the MarketEd Live conference. We talk about how Paul Ince, regular human, became Biz Paul, content marketing thought leader, back in the early days of social media. We also talk about being in touch with the things that light you up about what you do, and the challenges that can come along with expansion, especially if what your clients are really buying is you. Finally, we get into my favorite thing about a personal brand: no matter what it is that you do, other people do it too, so what really makes you the right person for someone to work with? Because it's not about what you deliver. It's about what you personally bring to the table–and that, of course, is your personal brand. A few of the things we hit in today’s episode: Working for a national technology company How the 2008 Beijing Olympic games indirectly led to @bizpaul Becoming a content creator in the tech space“I had no intention of setting up a business…”Trying to sell an app people weren’t ready for……and deciding to focus on closing that knowledge gap insteadPaul’s first cringey business cardPaul’s first cringey pitch deck (it worked!)Not the footballerHow events changed the gameMarketEd LiveStarting to take on helpBalancing BizPaul and LikeMind Media“I don't really want to be known as the funky-shirted marketing guy…”What keeps him in the gameWhat he truly deliversWhat makes someone a fit—or not a fit⏤or LikeMind MediaWhat people are really buying into when it comes to BizPaul“Maybe it's a Gen X thing. I suspect it might be…” Find Paul: BizPaul.com PaulInce.com LikeMind.Media LinkedIn Instagram ❤️ Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand Subscribe to the Let's Talk About Brand Newsletter that goes out weekly to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.