Have you ever wanted to have a bigger impact on your personal brand? Have you thought the only brands that can have a big impact on our culture are the big consumer brands? Think again! Today I’m talking with Emmanuel Probst about exactly that. One of the best ideas that we talk about is how your personal brand is a vessel for an idea. It is a way to relate to people and to express yourself and who you really are.  To do that we first define what a brand and culture is and we discuss what it means to make a measurable change in a culture. We also talked about how you find the message that your brand will be the vessel for. Then we wrap it up with a marketing lesson from Picasso.  Emmanuel Probst is the head of global thought leadership at Ipsos (one of the largest market research firms). He also teaches brand strategy at UCLA, and he's the author of "Assemblage: The Art and Science of Brand Transformation."  Tune in as we talk about how personal brands can make an impact:  [00:00] Welcome Emmanual Probst! [03:09] How do you define a brand? [06:52] How do you define culture? [08:22] At what point are you considered to have a personal brand? [11:20] Should you follow your gut or data when it comes to marketing your brand? [14:02] Is there a separation between the person inside the brand and they things that are selling? [17:51] How can you find the core message for your personal brand? [21:20] What roles do influencers play?  [24:46] What marketing lessons can we learn from Picasso? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.