Today I'm really excited because I'm so happy to have finally had this conversation with Kaitlyn Barclay.  Kaitlyn Barclay is the CEO and co-founder of Scout Lab, which is an agency that helps startups with their branding, communications, and marketing. The focus of her work is on founders in addition to being one herself.  Kaitlyn and Scout Lab especially work with founders who have a mission behind their work, whether it's planetary health or actual health. She works with and advises founders who stand out in their fields. Many of whom are women, people of color, and part of the LGBT+ community.  So today, Kaitlyn and I are going to discuss the development of her personal brand, which really started with developing her reputation in the market by doing the work and absorbing as much as she could from other startup founders. She talks about what influenced her to become an entrepreneur and how storytelling is such a large part of building a brand.  And finally, we're going to hear from her about how she put together her personal brand, how that is influenced by being a co-founder and the things that she personally struggled with. Tune in as we talk about:  [00:00] Welcome Kaitlyn Barclay! [03:37] Where did your career start, and how did it get to that point? [07:09] Why did Kaitlyn decide to work with other companies first, rather than starting her own company? And how did that help you later?  [10:41] How did Kaitlyn's reputation get her into FitMob? [13:21] Why is it that Kaitlyn decided to focus on building brands for startups? What is the focus of Scout Lab? [15:50] How did Kaitlyn's personal brand change when she made the shift from consultant to agency founder? [19:05] How does a two-founder brand work when it comes to those personal brands and how do those personal brands serve the agency? [23:03] How does Kaitlyn help founders tell their stories? [25:59] How does Kaitlyn help founders find the balance between professional and personal stories while highlighting their differences? [28:22] Does a founder's personal brand help them build trust for investors and partners? [31:00] What do you personally as Kaitlyn struggle with or have you struggled with the most in the past when it comes to your own personal brand?  [34:06] How to connect with Kaitlyn Barclay Contact Kaitlyn Barclay Website: Scout Labs - https://www.scoutlab.com/ Email:[email protected] Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat. Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Hosted on Acast. See acast.com/privacy for more information.