It’s the season 3 finale of Let’s Talk About Brand, we have a very special guest, Pat Flynn from Smart Passive Income. Pat shares his journey of unintentionally building his personal brand after being laid off from his architecture job. He started sharing his knowledge and experiences on SmartPassiveIncome.com, teaching others how to build successful websites and earn passive income. But Pat's journey goes beyond just building a personal brand. He emphasizes the importance of community and collaboration in content creation. We delved into Pat's personal story and extracted valuable lessons on building a brand, business, and community.  Pat Flynn is a successful entrepreneur and passive income advocate. He believes that passive income is achievable through upfront work and strategic automation. Pat has a diverse portfolio of passive income sources, including books, online courses, workshops, and YouTube channel revenue. His dedication and hard work have led to a seven-figure per year income. Tune in as we talk about: [00:00] Introductions [02:21] Let’s clarify this, what is passive income (and what is it not)? [06:45] What was Pat Flynn’s first entrepreneurial venture? [4:24] Learn more about some of Pat’s income streams [10:26] How did Pat start to build his personal brand? [14:47] How did Pat move his personal brand into a company brand? [21:46] Pat tells us about the development of Deep Pocket Monster. [19:00] What does Kimmy look for in the brands that she wants to invest in? [22:01] We talk about why Kimmy started her own skincare line rather than invest in one and what the experience of launching a new brand was like. [28:22] Kimmy gives three pieces of advice to someone looking to build a new brand. Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.