We know how important it is to determine how our brand looks (colors, fonts, even people), speaks (brand "voice"), and feels...but what about how it sounds—literally? What about how it moves? In his work creating multimedia pieces for brands, David O'Hearns has learned the importance of sound and motion in creating and conveying an overall brand impression. We discuss what that means and how to define it. Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat. Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.