No, you don't have to invent something totally brand new and different in order to have an impactful brand...but it certainly doesn't hurt to buck trends and chart your own branding path sometimes! Robin Albin has helped create unique brand positionings and voices in a variety of industries. She discusses how to make sure your brand stands out from the crowd in a memorable way. Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.