Building internal thought leaders is a topic that is frequently overlooked in personal branding. We all know that pretty much every industry has its thought leaders and companies are starting to get wise to realize that they have really smart people who might be the people other people are listening to. Thought leadership is great for the company's reputation, brand loyalty, and recruiting.  Ashley Faus, Director of Integrated Product Marketing at Atlassian discusses why companies need to develop their thought leaders and some of the best ways they can support those initiatives.  Listen in to learn: [3:10] What is thought leadership? [5:42] What are the benefits to developing internal thought leadership? [7:22] What is one reason companies are hesitant to develop thought leaders? [10:03] How does Ashley’s role as a product marketer make her the perfect person to develop thought leaders? [13:46] How should a company select its thought leaders? [17:01] What are the best platforms or outlets for new thought leaders? [20:34] How does Ashely help to develop thought leaders? [22:16] How does Ashley work with new thought leaders to move beyond one piece of content? [25:09] What are some of the benefits Ashley has seen from developing thought leaders? [27:43] What can a smaller company do to begin to develop thought leaders? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.