This week's topic we are talking about something especially near and dear to my heart, which is how small companies can build strong, amazing brands, just like the big guys while remembering that small can be a superpower. We are specifically focused on how small businesses can gain access to opportunities, tools, skills, and strategies that they may not otherwise be privy to or think of.  I am talking to Erik Huberman CEO of Hawke Media, an agency that brings Fortune 500 company-style branding to companies of all shapes and sizes.  Listen in to learn: [2:13] What does Erik do to help companies with their marketing and branding? [4:56] What is the relationship between company size and market trust? Is being small a superpower or a disadvantage? [6:59] How can smaller brands gain trust if they don’t have a large budget? [8:41] What are some ways that smaller businesses can get press opportunities? [11:01] If getting press opportunities means that you need to stand out, how do brands figure out how they do that? [12:09] What factors make a brand fun to work with at Hawke Media? [13:47] What are some common factors that indicate that a company is primed for growth? [15:47] When is the right time for a brand to outsource their marketing to an agency? [17:16] Why is it better to hire an agency than to build an in-house marketing team? [18:58] What other opportunities do big companies have access to that smaller companies might not have? [21:58]What are some of the best ways that a brand can get ROI from social media? [23:58] What can big brands and smaller brands learn from each other? [25:41] What three things are most important when building a brand? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.