You can build the best brand in the world, but if nobody hears about it and nobody cares, you don't really have a brand.  So today we're going to talk all about leveraging PR to get your brand out into the market. What does it mean? How can you do it? And we're going to talk about this across the gamut, whether we're talking B2B brands, B2C brands, or even personal brands.  We will talk about different ways to get your brand messaging out there from traditional PR, how PR and marketing can work together, and how brands can leverage events as PR opportunities. I am talking with Gabie Kur, the senior VP of Code Word, a marketing agency that helps tech companies in both the B2B and B2C sectors get their name out there and build that brand recognition.  So whether you're working with a B2B brand, a B2C brand, or just building your own personal brand, this episode is definitely going to tell you all about how to leverage PR in your marketing efforts.  [0:00] Introductions [2:50] What does it mean when someone says “get your brand ‘out there’”? [4:01] What is the role of PR? And how is it different from marketing? [5:22] Who does a PR campaign focus on? [7:11] What do brands need to have in place to take full advantage of a PR campaign? [8:58] How can PR and marketing work together to promote your brand? [11:22] What PR activities should you focus on (when even the PR expert hates press releases!)? [13:25] Do influencers play into a PR campaign?  [15:19] How can events be leveraged effectively to market your brand?  [19:50] Should your brand consider events as part of their marketing? [19:50] Are there any unique ways to market your brand that most companies are not leveraging at this time? [23:28] How does storytelling factor into a PR campaign? [25:17] What can B2B, B2C and personal brands learn from each other when it comes to leveraging PR? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.