Today we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. I am talking with Benoit Vatere who is the CEO and founder of Mammoth Media, and he is absolutely at the cutting edge of new ways that brands are reaching their people and providing experiences both in the digital world and the physical world, and even somewhere in between. Listen in as we talk about: [2:33] How did brands leverage Web1? What was the mindset behind it and what did they hope to accomplish? [7:50] How/When did the mindset shift from thinking of the web like a digital billboard to realizing that they could deliver a different experience to their customers? [13:31] What were cutting-edge brands doing in early Web2 but before the rise of social media? [16:17] How did branding and messaging change after the release of smartphones (especially the iPhone)? [20:46] How were brands adopting the early phases of social media?  [25:01] What is really exciting about Web3? [29:36] What should brands not ignore as we move into the latest phase of brand experiences? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.