Presumably, your brand is supporting an actual business, and that business has offerings, whether it be products or services. But what are those offerings? How do you make sure that they are supporting your brand? And how do you make sure that your brand is supporting them? How do you put together an offer that gets you where you need to go? How do you make sure it is an offer that you can actually sell? Today we're gonna be talking with sales and marketing coach Janine Coombes, who specializes in offerings. Tune in as we talk about: [00:00] Introductions [2:23] How Janine got started with helping people define their offers. [5:48] Why is it important to niche down? [8:01] How do you find out more about your audience and what they really need? [12:25] Let’s talk about pricing your offer! [19:14] Once you have an offer, how do you make sure it sells? [22:33] How do you put your brand into an offer so you can stand out from others offering the same thing? Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.