Is your brand persuasive? What does that even look like? Do you know what elements your brand needs to have to be persuasive? If you’re not sure then you’re in the right place. Today we’re talking about what persuasion is, what it means, and what branding has to do with your ability to persuade. Today’s guest is Jason Harris, author of the book, the Soulful Art of Persuasion, host of the podcast Soul & Science, and CEO of Mekanism Tune in as we talk about: [00:00] Introductions [02:56] Jason defines for us what persuasion is.  [05:21] The art of persuasion has changed over the years. What does it look like now? [06:52] People hate ads but love brands. What does that mean for you and your brand? [10:18] How is your brand’s soul connected to persuasion and branding? [14:08] How can you communicate to buyers that your brand is tied to a purpose and not just looking to make more money? [18:00] How do you take your company from being one that has a soul and a purpose to making that a brand that people can truly connect with? [22:09] What does your brand need to be persuasive? [23:58] If your brand is failing to catch, do you know where to look? [27:08] Jason and I both define brand. Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat Subscribe to the Let's Talk About Brand Newsletter that goes out every Monday to ensure you don't miss a beat! Listen to Let's Talk About Brand on your favorite podcast platform! You can listen and subscribe to all of Adweek’s podcasts by visiting adweek.com/podcasts. Stay updated on all things Adweek Podcast Network by following us on Twitter: @adweekpodcasts. And if you have a question or suggestions for the show, send us an email at [email protected]. Hosted on Acast. See acast.com/privacy for more information.