Discover the secrets of brand-building from world-renowned experts, and academics in marketing, branding & design together with your host Stef Hamerlinck. Let's talk branding is a no bs exploration of all things brand, known to cut through to the clutter and share unique perspectives. letstalkbranding.substack.com
Show notes
* John on LinkedIn
* John’s Substack and other links
Summary
* John shares his journey from advertising to consulting, focusing on practical outcomes rather than marketing politics.
* He highlights the common misconception that advertising only means paid ads and explains that any...
Published 11/11/24
Show notes
* Adam’s agency Thinkerbell
* Adam’s book: Stop listening to the customer
Summary
* Adam Ferrier challenges the idea of being "customer-obsessed," arguing that brands lose their identity by focusing too much on consumer needs.
* He believes brands should prioritize their own values and...
Published 10/13/24