This episode focuses on Benefit Loves… the loyalty programme from Benefit Cosmetics. Members can book treatments, earn Hearts for rewards and discover new products first. With Rachel Mercer, the Loyalty Operations Manager at Benefit Cosmetics for the UK and Ireland. She has worked at Benefit for 2.5 years and worked on launching the programme and is now managing it and the strategy going forwards. Today we will be learning about her favourite loyalty programmes, how Benefit Loves… is building member engagement and all about their plans for the future.  Hosted by Charlie Hills Show Notes : 1) Rachel Mercer 2) Benefit Loves… 3)  Benefit Cosmetics 4) European Loyalty Whitepaper 5) Mando-Connect 6) YouGov