While the Covid-19 pandemic has been a huge challenge for the luxury sector, there are many reasons to be optimistic. Bénédicte Épinay, President and CEO of Comité Colbert, an association that works to promote, protect and develop the French luxury industry, explains how the industry has been embracing trends and innovation.  Mentioned in this episode: “Le luxe français, une valeur sûre dans le monde qui vient” a study by Comité Colbert in partnership with IFOP.  “Conscious, collaborative, connected: making over the luxury business model” a study by Mazars in partnership with Arianee.