Let's Talk PR & More Show #36: Tony Sclafani, Mercury

Let's Talk PR & More Show #36: Tony Sclafani, Mercury Public Affairs, on public affairs PR and storytelling

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Sherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center).

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