Episodes
Sherry Goldman's guest is Lee Harris, New York bureau chief and director of integrated operations for NewsNation and WGN Radio. Sherry and Lee discuss Lee's Hall of Fame career in broadcast news  - from New York's 1010WINS morning anchor and being the most listened to radio newscaster in the country, to his now heading the New York bureau and integrated operations of Nexstar's NewsNation and WGN Radio. Their conversation covers how the media covered the recent political elections; the growing...
Published 11/18/24
Published 11/18/24
Sherry Goldman's guest is Linda Zebian, senior director of communications at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's 2024 'State of PR' report. The report and their discussion spans the top concerns of PR pros, the changing work model for PR professionals, how today's evolving media landscape is impacting PR and earned media coverage, as well as issues that impact PR professionals working in both agency and corporate settings. Let’s Talk PR & More!, hosted by...
Published 11/11/24
Sherry Goldman's guest is Norman Pearlstine, one of the most respected journalists of our time. Norman has been managing editor and executive editor of The Wall Street Journal, executive editor of Forbes, editor in chief of Time Inc., and executive editor of the Los Angeles Times. Sherry and Norman discuss his storied career and the evolution of journalism and the media model, heightened by the rapid integration of new technology. Their conversation also spans the issues of misinformation and...
Published 11/04/24
Sherry Goldman's guest is Julie Fry, founder of Your Expert Guest. Sherry and Julie discuss podcasts. Their conversation spans the importance of podcasts in PR and thought leadership programs, as well as best practices for pitching podcasts and being a guest on podcasts. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that...
Published 10/28/24
Sherry Goldman's guest is Grace Leong, CEO of Hunter. Sherry and Grace discuss consumer marketing and the changing ways brands and organizations are using marketing and PR to reach newer generations of consumers, including Gen Z and the emerging Gen Alpha consumers. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that...
Published 10/21/24
Sherry Goldman's guest is Mike Maynard, managing director/CEO of Napier Group. Sherry and Mike discuss the importance of B2B communications, including best practices for creating and implementing B2B PR and media relations campaigns. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s...
Published 10/14/24
Sherry Goldman's guest is Josh Reynolds, founder and CEO of Rob Roy Consulting, a consulting firm that focuses on persuasive communications and authentic storytelling. Sherry and Josh discuss the relationship between persuasion and storytelling (there is a science behind them), best practices for telling a story with a purpose, and the 3 pillars of persuasive communications. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an...
Published 10/07/24
Sherry Goldman's guest is Steve Chirello, founder of Chirello Advertising. Sherry and Steve discuss best practices for handling integrated communications campaigns (public relations, advertising, marketing) in smaller markets. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR...
Published 09/30/24
Sherry Goldman's guest is Kate Finley, founder of Belle Communication. Sherry and Kate discuss building and fostering a remote culture that fosters teamwork, strong communication, and a work-life balance for employees. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR &...
Published 09/23/24
Sherry Goldman's guest is Tara Baumgarten, head of public relations and strategic communications at //NKST. Sherry and Tara discuss the important role conferences can play in integrated communications and thought leadership programs. Their discussion includes best practices for outreach to conference organizers and how leaders and organizations can leverage conferences participation. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications...
Published 09/16/24
Sherry Goldman's guest is Andrew Bergin, founder and managing partner of Speaking Virtually. Sherry and Andy discuss the keys to effective and effortless communication. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that intersects with PR. Episodes of Let’s Talk PR & More! have covered campaigns run by organizations...
Published 09/09/24
Sherry Goldman's guest is Margaret Myers, director of editorial at Long Dash. Sherry and Marge discuss effective storytelling and how the 'editorial difference' can enable brands and organizations to better develop messages and communications that will engage audiences authentically. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or...
Published 08/19/24
Sherry Goldman's guest is Dick Grove, founder and CEO of INK Inc Public Relations. Sherry and Dick discuss the changes in the PR industry, changing agency-client relations and relationships, including the retainer model, and the importance of earned media in PR programs. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or issue related to public relations and/or a discipline or issue that...
Published 08/12/24
Sherry Goldman's guest is Jerry Barmash, a New York area broadcaster and reporter and author of the new book Here Now The News. Sherry and Jerry talk about Jerry's new book Here Now The News, which focuses on the stories of local TV news anchors and reporters, discussing how broadcast talent both reflects and also shapes the news covered. Let’s Talk PR & More!, hosted by Sherry Goldman, president of the award-winning Goldman Communications Group, is an in-depth conversation on a topic or...
Published 08/05/24
Sherry Goldman's guest is Ray Hennessey, CEO and executive partner of Vocatus and author of the book Beyond Sorry: How to Own Up, Make Good and Move Forward After a Crisis. Sherry and Ray discuss crisis communications and best practices for corporate apologies.
Published 07/29/24
Sherry Goldman's guest in Kerri Allen, senior managing director of Applecart. Sherry and Kerri discuss the growing role of data in PR,  how data and the digital landscape are changing what PR and do and evaluate, and decision-maker marketing.
Published 07/22/24
Sherry Goldman's guest is Jerry Pionk, owner and principal of Xcelsior Communications. Sherry and Jerry discuss AI and how government entities are using AI in PR and communications initiatives. Jerry shares his experiences using AI and handling communications in key government roles, including for the King County Department of Local Services in Seattle, and in training staffs as an advisor during deployments in Korea and Afghanistan, as well as work at the Pentagon, as well as ethical best...
Published 07/15/24
Sherry Goldman's guest is Mickie Kennedy, founder of eReleases. Sherry and Mickie discuss what makes news and what makes a good press release that will generate media coverage.
Published 06/24/24
Sherry Goldman's guest is Chris Vaccaro, communications director of NOAA's National Weather Service. Chris discusses the internal and external communications and media relations efforts done for the National Weather Service.
Published 06/17/24
Sherry Goldman's guest is Karen Amster-Young, strategic advisor for Sabrina Levine Communications. Sherry and Karen discuss best practices for strategic brand partnerships and sponsorships.
Published 06/10/24
Sherry Goldman's guest is Chris Winans, a strategic communications advisor working mostly with the insurance industry and founder of Chris Winans Consulting. Sherry and Chris discuss Chris' experience in insurance industry crisis communications (including at AIG) and best practices for media relations in a crisis communications effort.
Published 06/03/24
Sherry Goldman's guest is Barrie Cohen, founder of BC Public Relations. Sherry and Barrie discuss their journeys starting and building entrepreneurial public relations agencies.
Published 05/20/24
Sherry Goldman's guest is Linda Zebian, senior director of communications and community for Muck Rack. Sherry and Linda discuss the key findings and insights from Muck Rack's 2024 State of Journalism Report. Journalists and PR pros need each other to succeed, and Sherry and Linda discuss key report findings that will enable both journalists and PR pros to better work with each other.
Published 05/13/24
Sherry Goldman's guest is Michael R. Virgintino of MRV Marketing Communications. They discuss Mike's experience leading CSR initiatives for a range of clients and his passion for history, which he incorporates in his PR campaigns and which also led him to revive interest and now spearhead a public relations effort for Freedomland U.S.A., an American history theme park in New York City.
Published 05/06/24