Episodes
Sherry Goldman's guest is Neha Bhalani, member of the intellectual property group at CSG Law. Sherry and Neha discuss intellectual property (IP), how PR must handle IP, and how the growing use of generative artificial intelligence (AI) is impacting IP and PR.
Published 04/29/24
Sherry Goldman's guest is Tony Sclafani, managing director of Mercury Public Affairs. Sherry and Tony discuss best practices for identifying and developing news-worthy stories. Tony shares his personal experiences in creating and covering news stories (he's a former NY Daily News reporter and also led PR for NYC municipal departments and the Javits Center as it underwent renovations and also transitioned to a Covid response center).
Published 04/15/24
Sherry Goldman's guest is Lesley Gold, founder and CEO of SutherlandGold Group. Sherry and Lesley, discuss Lesley's work launching major tech brands including TiVo and Zoom, as well as how to develop compelling stories and narratives that position corporate executives and brands as influential and strong leaders.
Published 04/01/24
Sherry Goldman's guest is Anthony D'Angelo, interim chair of the public relations department and director of executive education at Syracuse University's Newhouse School of Public Communications. Sherry and Anthony discuss the growing impact of AI in PR and how PR pros can 'future-proof' their careers in a climate of expanding AI tools.
Published 03/25/24
Sherry Goldman's guest is Ken Makovsky, chairman and CEO of Makovsky. Sherry and Ken talk about the importance of trust - in PR and beyond - and PR's role in information and disinformation.
Published 03/11/24
Sherry Goldman's guest is Jody Fisher, founder of Jody Fisher PR and host of The PR Podcast. Sherry and Jody discuss media relations best practices and how PR pros can make news for their clients.
Published 03/04/24
Sherry Goldman's guest is Robert Weiss, president of MultiVision Digital. Sherry and Robert discuss best practices for using video in public relations and marketing.
Published 02/26/24
Sherry Goldman's guest is Sandra Sokoloff, senior director of global public relations at Alvarez & Marsal. Sherry and Sandra discuss the client-agency partnership and best practices for corporate and agency leaders to develop and strengthen the partnership relationship.
Published 02/12/24
Sherry Goldman's guest is Jeanne Salvatore, lecturer at Seton Hall University. Sherry and Jeanne discuss "Navigating the Transition from Journalism to PR & Comms," a new Certificate Program they are both leading, which is being run in conjunction with the Public Relations Society of America. The program will show journalists and others in related marketing fields how to use their skills and expertise for PR and communications opportunities, as well as provide a valuable certificate from...
Published 02/05/24
Sherry Goldman's guest is Lara Kisielewska, founder of Optimum Design & Consulting. Sherry and Lara discuss the many facets of branding (it is more than just a graphic design).
Published 01/29/24
Sherry Goldman's guest is Nick Ashooh, senior director of corporate and executive communication at APCO Worldwide. Prior to joining APCO, Nick head senior communications positions at five Fortune 500 companies (including AIG and Alcoa) across sectors including energy, utilities, and financial services. Sherry and Nick discuss corporate communications and best practices for dealing with issues and crises companies may face.
Published 01/22/24
Sherry Goldman’s guest is Mike Paul, president and CEO of Reputation Doctor, LLC. Sherry and Mike discuss the importance of and best practices for reputation management and risk management - critical to the success and stability of every organization and individual.
Published 01/15/24
Sherry Goldman’s guest is Patrice Tanaka, founder of Joyful Planet. Sherry and Patrice discuss the importance of being purpose-driven, which individuals, brands, and organizations should all prioritize to help them find greater success, fulfillment, and joy.
Published 01/08/24
Sherry Goldman's guest is Sue Zizza, owner of SueMedia Productions and Radio Waves Studios. Sherry and Sue discuss audio and audiobooks as a way to tell stories and promote corporate thought leadership.
Published 12/18/23
Sherry Goldman's guest is Mark McClennan, of C+C and also host of EthicalVoices. Sherry and Mark discuss ethics the ethics of AI in public relations.
Published 12/11/23
Sherry Goldman's guest is Linda Zebian, senior director of communications and community at Muck Rack. Sherry and Linda discuss the findings of Muck Rack's recent State of Journalism Report, including the insights it found about the relationship between PR pros and print and broadcast journalists.
Published 12/04/23
Sherry Goldman's guest is Chelsey Pendock, managing partner of Innovision Advertising. Sherry and Chelsey talk about the principles of advertising and how to advertising can support public relations and marketing, which are all part of the marketing mix.
Published 11/13/23
Sherry Goldman's guest is Wendy Goldstein, director of communications for the Office of the Nassau County Comptroller. Wendy shares her experiences in leading communications for government and institutional organizations.
Published 11/06/23
Sherry Goldman's guest is Jeff Morosoff, chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University's Lawrence Herbert School of Communication. Sherry and Jeff discuss PR education and how and what they teach their students is changing to meet the changing and expanding PR discipline.
Published 10/30/23
Sherry Goldman’s guest is Theresa Jacobellis, director of communications solutions at IPRO and also president of the Public Relations Professionals of Long Island. Sherry and Theresa discuss healthcare communications – the challenges, the opportunities, and best practices.
Published 10/23/23
Sherry Goldman's guest is Lynne Scott Jackson, president of Millynneum Marketing, Media & Public Affairs, and distinguished lecturer at CUNY's City College of New York. Their conversation ranges from multicultural public relations to the preparing today's PR students for their future careers, including the importance of internships.
Published 10/16/23
Sherry Goldman's guest is Shelley Spector, founder of the Museum of Public Relations. They discuss the stories and contributions of female PR pioneers, who have often been overlooked or unrecognized for their contributions to the public relations industry until recently.
Published 10/09/23
Sherry Goldman’s guest is Michael Harrison, editor and publisher of Talkers, the leading publication on the talk radio industry. Their wide-ranging conversation spans the state of the radio industry today, where it’s heading, and how PR professionals can leverage radio’s reach.
Published 10/02/23
Sherry Goldman's guest is Christine Deska, president and co-founder of Nonprofit Sector Strategies. Their conversation addresses the communications needs of nonprofit organizations, including external and internal communications, board relations, member communications, how PR/communications supports development and fundraising efforts, and more.
Published 09/18/23
Sherry Goldman's guest is George Rosenberg, principal of The Rosenberg Group. Their conversation covers the changing PR industry, the importance of talent to agency success, and keys to successful leadership in public relations.
Published 09/11/23