Let's Talk PR & More Show #46: Kerri Allen, Applecart, on

Let's Talk PR & More Show #46: Kerri Allen, Applecart, on the role of data in PR and marketing

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Sherry Goldman's guest in Kerri Allen, senior managing director of Applecart. Sherry and Kerri discuss the growing role of data in PR, how data and the digital landscape are changing what PR and do and evaluate, and decision-maker marketing.

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