BONUS: Why marketing a service is harder than products & how to do it well (Social Media Pro interview)
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This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves. You'll discover: Why it's easy to market our clients but not ourselvesThe 6 characteristics of service marketingHow service marketing is different to product marketingThe mistakes SMMs often make i...
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