We’re just under two weeks away from Black Friday and if you’re sitting there thinking, ‘I haven’t done anything yet but I should’, then this is the episode for you. In today’s episode, I’m giving you some last-minute tips for Black Friday so you can still pull off a successful campaign without the stress. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite...

As a social media strategist, I’ve seen my fair share of bad advice floating around online. In this Halloween-inspired episode, I’m uncovering five of the scariest social media myths that could be holding your brand back - and what you should be doing instead. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra...

Even though social media marketing is my job, I do have my own little struggles that you might not expect. In this episode, I talk openly and honestly about what I find hard when it comes to social media. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta...

Wondering if your social media presence is actually working for your business? In this episode, I dive deep into the telltale signs of a strong, professional social media strategy that’s driving real results — beyond just followers. You'll discover: The 3 levels of social media proficiency How to evaluate where you stand What top-tier social media strategies look like Tips on how you can reach that level Thank you so much for tuning in! If you are enjoying Let’s Talk Socials,...

I'm excited (and also a little bit scared) to write these show notes because... I am starting a new business and need to build a new social media audience from scratch 😱 In this episode, you'll discover: What this new venture is all about The first steps I have taken when it comes to social media for my new business What you should do first: trademark or social media handles? Tips on how to kick-start a new social media profile Thank you so much for tuning in! If you are...

My business just turned 3 (yay!) which means it's time to reflect on what I've learned in the last 12 months! Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your Insta stories? 😉 Links: • Book a 1:1 Power Hour with me  • How I can support you with social media...

Next to my own social media pages, there is ONE other account I run full-time, 12 months a year: my partner's physiotherapy account. In this episode, I talk you through the social media strategies we used in the last 1.5 years to fill his calendar from scratch, in a country where physiotherapy isn't super popular. You'll discover:  How we got started from zero, in a foreign country The strategies we used to tell people about his new venture How to use Google reviews on social media The...

A third of all food produced globally goes to waste. This puts a strain on our resources and contributes to food insecurity. In this episode, I interview my former client Anneliese Hough who is tackling this issue head-on with her startup, Magic Beans. Magic Beans uses social media marketing to connect home growers, fostering a community that swaps surplus produce and promotes sustainable food practices. You'll discover... What challenges startups face when using social media  How...

Social media is full of wild income claims ("I'm a 7-figure entrepreneur" 🥴),  people calling themselves "coaches" even though they have no experience whatsoever and hard-working business owners being scammed. In this episode, I talk to Maggie Patterson,  a vocal advocate for humane business practices rooted in respect, empathy and trust. You'll discover... How we got ourselves into this situation Common practices that we have come to believe are normal but actually aren't ("you just...

Evergreen content can help us save time & convey our message more consistently over a longer period - without having to come up with new content all the time. In this episode, I interview evergreen content expert Anita Dykstra on how we can use it on social media, what benefits this type of content offers and what we need to consider before getting started.You'll discover...What evergreen content is & how it's different to other types of contentHow it can help you be more efficient an...

No, omnichannel marketing doesn't mean having a profile on every single social media platform but it DOES mean considering different touchpoints your customer has with your brand. In this episode, I talk to Jen Kirchhofer about all things omnichannel marketing: what it is, why it's important and how to do it well.You'll discover...What omnichannel marketing is and ISN'THow to choose the right touchpoints for your brandHow to avoid getting overwhelmed, especially when you don't have a huge tea...

Influencer marketing has become one of the most popular and effective forms of digital marketing, worth $21.1 billion USD in 2023. In this episode, I interview Brittany Luhrs, Marketing Lead at one of NZ's leading talent management agencies We Are Tenzing.You'll discover...What we wording we should use: influencers or content creators?Common misconceptions brands have about influencersHow to find the right creators to collaborate withRed flags you should watch out forWhat to do when you only ...

You ask, I answer! In this special episode, I answer the burning social media questions my Instagram community has sent me. Want to ask one next time? Make sure to follow me on the gram! You'll discover: Industry benchmarks for reach on Instagram & Facebook - what do we consider "good" and "bad" reach?2 things to check before making changes to your contentTips on how to fix your organic reach My opinion on DM outreach strategiesWhat really matters when it comes to SM ...

Meet Lisa Macale, founder of the successful online membership & community Golden Brands. I have admired Lisa's marketing for a while now and finally got the chance to ask her how she built her membership with the help of social media. You'll discover...Why our generation craves a different type of communityThe successful strategies Lisa has used to build her brand...and the ones that haven't worked out so wellWhat really matters when building an audience onlineLisa's tips to grow you...

Last year, Meta launched Meta Verified - its paid subscription that gets you the blue verification badge ("blue tick"), among other perks. I have now tested it for over a year and want to give you my honest opinion: is it worth the money?You'll discover: What Meta Verified isThe 2 types of Meta VerifiedHow to get verifiedWho's eligibleWhat considerations you should make before signing upMy unfiltered opinion: would I recommend it? Thank you so much for tuning in! If you are enjoying...

This bonus episode is a recording of my interview inside the Social Media Pro community (the biggest & oldest FB group for SMMs!!) in which I talked to Kate Buck Jr. about service marketing and how SMMs (and service providers in general) can leverage social media for themselves. You'll discover: Why it's easy to market our clients but not ourselvesThe 6 characteristics of service marketingHow service marketing is different to product marketingThe mistakes SMMs often make i...

LinkedIn is no longer just a platform for recruiters & job seekers - it's a powerful marketing tool for all types of businesses that you shouldn't sleep on! In this episode, I am interviewing Jodine who tells us how to make the most of LinkedIn as a small business. You'll discover... The 4 LinkedIn myths we need to get rid of once and for allUnderrated features you should know aboutWhat content does well on LinkedInWhich current trends we enjoy and which ones we hateIf it's worth...

Most small businesses start out DIYing their social media marketing but at some point in your business journey, there comes a time when that is no longer feasible. In this episode of Let's Talk Socials, I am talking to Elise from Brandsitters about everything you need to know about working with a marketing agency.  You'll discover... Common signs it's time to consider hiring a marketing agencyWhen you are actually better off managing your socials yourselfWhat costs & requirements to...

Ami is not your average copywriter: she's a devoted user of AI. Yep, you read that correctly - a copywriter who LOVES AI. In this episode, we chat about how the two go together, what AI can and can't do and how you can make the most of it in your business.  You'll discover... How being a copywriter & using AI goes togetherWhat common misconceptions we need to get rid ofThe potential challenges & downfalls of using AIAmi's favourite AI tools Practical tips on how to write better...

Feeling intimidated by Instagram stories? You're not alone! But what if I told you they could be the key to unlocking deeper connections, boosting engagement, and even driving sales? In this episode of Let's Talk Socials, we dive deep into my favourite Instagram feature: stories! You'll discover:  Why stories are so important to useWhat role stories should play in your marketingHow to create a storyThe top 3 mistakes I see businesses make with Instagram stories (and how to avoid...

Let's face it: growing a Facebook page in 2024 is hard. So, should you even bother setting one up in the first place? In this episode, I will present arguments both FOR and AGAINST managing a Facebook page in the current social media landscape and help you make the decision for your business.  You'll discover:  If Facebook is still a relevant social media platform(Technical & not-so-technical) considerations why you might want to have a FB pageReasons why (and why not) I would set up a...

Ever wondered how you can get your customers to create content about your products? And, if they do, how do you leverage it on your own social media pages? That's exactly what you'll learn in this episode about UGC ("user-generated content"). This episode is essential for anyone seeking to build trust, enhance engagement, and ultimately drive sales through the power of authentic customer voices. You'll discover:  What UGC is and why it's the hottest trend in social media marketing right...

In this episode, we dive deep into a real-life Facebook ad campaign case study to show you what makes a successful campaign. Learn how a fun competition helped Zeden Cider achieve impressive reach, engagement, and brand awareness while staying within Meta's strict advertising guidelines. You'll discover:  What ad guidelines you need to take into considerationWhat makes a successful Facebook ad campaignWhy your campaigns haven't made you sales so farHow we achieved over 29k impressions (&...

As we enter a new year, many business owners are setting goals for their social media marketing. If you're looking to make 2024 your most profitable year yet, you need to try the 3 habits I discuss in this episode.  Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your...