2023 is coming to an end and it's time to reflect on the social media trends of the past year & discuss what awaits us in 2024 🥳 You'll discover... Which of my predicted trends from 2023 have become realityWhat my predictions are for 2024What that means for you as a businessAnd what Taylor Swift has to do with all of this Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you &...

Inclusivity is a hot topic in the online space yet many businesses struggle with it. In this episode, I interview Jay Brooker who, in her own words, is a disabled, neurodiverse, queer mum & business owner who works with women & LGBTQ++ folk in business. You'll discover... What inclusivity really meansWhich mistakes you should avoid as a businessWhy being inclusive is important for your businessHow to make your social media content more inclusive & accessibleHow we can be better...

Both email and social media marketing are essential for e-commerce brands. In this episode, I talk to Lisa Davey from Wild Mustard about how to use both channels effectively & what makes them a match made in heaven. You'll discover: Why you shouldn't sleep on emails as an e-commerce brandWhat you should be saying in your emailsHow often you should send emails (incl. the bare minimum)The 3 automated sequences Lisa recommends to everyoneHow to keep people on your list Thank you so much for...

"Messaging" is one of THE buzzwords business coaches love to use on Instagram. But what does it actually mean? And why do we need to make sure we nail it? Messaging coach Hayley Maxwell talks to me about all that and more in this episode.  You'll discover... What messaging actually meansWhy it's important to nailHow to start working on your messagingHow to answer the trickiest messaging questionsWhy doing business as an introvert is so different (& how we can make it easier for...

To take a social media break over the holidays or not to take a break - the ever-discussed question on Instagram. In this episode, I discuss the pros and cons as well as what you can do to prepare - regardless of the option you choose. I'm also sharing what my plans are and how I'm getting ready for the end of the year.  Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you &...

Everyone talks about the importance of building a community around your brand but how do we actually do that? And why is a community crucial in a moment of crisis? That and more is what I talked about with Charlotte in this episode.  You'll discover... Why building a community around your brand is so importantExamples of brands with strong communitiesCharlotte's tips on how to build your own communityWhat not to do in a crisis situationHow to deal with a crisis effectively as a brand Thank...

Adria Green from Grahn Creative has a superpower: she looks at her clients' digital marketing in a holistic way and connects all the pieces to form one well-working puzzle. In this episode, I talk to her about why a holistic digital marketing approach is crucial, how to align our messaging over multiple channels and how we can understand how our customers use the internet to drive more sales. You'll discover... What holistic marketing means & why it is importantWhat makes a great website...

Laura is the founder & Creative Director of Creative Jam and has more than 12 years of experience in designing packaging and content for FMCG (= fast-moving consumer goods) brands. In this episode, I talk to her about what makes a great FMCG brand and what goes into marketing one effectively online.  You'll discover... How Laura got into this field of marketingWhat makes a great FMCG brandHow Laura comes up with the concept & packaging for her clientsWhat current trend she absolutely...

This episode is a more personal one.  I take you on a trip down memory lane and tell you the story of how I became a Social Media Strategist. Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know that you’ll get an extra karma boost if you share this episode on your stories? 😉 Links: How I can support you with social media - my...

"Buy my course so you can also build a 7-figure business!" is just one of the sketchy marketing techniques we see on social media every day. In this episode, I talk to Hannah Horner about money marketing and other red flags when it comes to Social Media Managers & online coaches.  Thank you so much for tuning in! If you are enjoying Let’s Talk Socials, please consider leaving a review so I can continue to produce exciting episodes for you & invite interesting guests. Did you know...

PR (=public relations) is a powerful marketing branch that is often overlooked by businesses. And even if they do get some PR, they rarely use it effectively on social media. In this episode, I explain why PR & social media are a match made in heaven and how you can leverage them to stop wasting great opportunities for your business. In this episode, you'll discover... What PR is & how it worksHow to get PR for your businessA common mistake businesses make with PRHow you can use PR...

Think Facebook is dead? Think again! Sarah Chant has grown her group "New Zealand Travel Tips" to an impressive 60k+ members and turned it into a profitable full-time business. In this episode, she shares her tips & tricks on how to grow a group and the learnings she has made along the way.  You'll discover... How Sarah has grown & monetised multiple Facebook groups How she manages the groups on a daily basisWhat's important to keep people engagedWhat makes her groups different to...

AI is the HOTTEST topic on social media right now and many preach that you can make your marketing much easier if you use ChatGPT and the likes. But is AI really as good as it sounds? And how do you best use it in your business?  In this episode, you'll discover... What AI actually is How you can use it in your business to save timeThe potential downfalls you need to considerTangible examples of how it should & shouldn't be used  ✨ If you enjoy “Let’s Talk Socials!”, please leave a...

Showing up online & marketing yourself can be scary and comes with many challenges: "Am I good enough? Why should people listen to me? Am I worthy enough of taking up that space?" In this episode, I talk to Trang Nguyen, a high-performance coach & mentor about these challenges and how to overcome them. You'll discover... Why we are afraid of what others will say about us (especially those close to us)How we can start being ourselves onlineHow to shift your focus to the things that...

As a business owner, you shouldn't put all of your marketing eggs in one basket. That's why, in this episode, I am talking to Jen Kolbuc (@socialwithjen) about a great addition to your marketing mix: emails. You'll discover... Why you shouldn't rely on social media aloneWhy email marketing & social media work so well togetherWhy Jen (almost) loves email marketing more than the socialsHow to avoid being perceived as pushy or annoying in your emailsHow to get started with an email listWhat...

Pinterest is one of THE most underused platforms for social media & business growth but I am here to change that. In this episode, I chat with Sarah Burk (@thesarahburk), a Pinterest Strategist & Manager, about how you can use it to its full potential. You'll discover... What types of businesses can benefit from using PinterestWhy Pinterest is not your classic social media networkHow it can help you stretch your content for longerWhat common mistakes you should avoidHow Pinterest is...

Sick of posting the same old testimonial post on Instagram? In this episode, I show you a number of alternatives that convert much better than your classic Canva testimonial template.  In this episode, you'll discover... Why testimonials are important to postHow to get more testimonials from your customers3 engaging ideas to showcase testimonialsAn idea for a post even if you DON'T have a testimonial but want to showcase your work Since we're talking about reviews in this episode: ✨ If you...

"How much should I charge for this service?", "Will my client agree to work with me at this price?", "Am I charging enough?" are common questions that Jaz (@yourpricingqueen) hears from her clients on a daily basis. In this episode, she talks about all things pricing with me and what role social media plays.  You'll discover... Why talking about money is still a tabooHow we can become more confident in talking about money & our own pricingWhat role imposter syndrome playsImportant...

I know analysing data is probably not your favourite task (if it is, welcome to the nerdy side of marketing 🤓) but it is an inevitable part of running a successful social media page.  In this episode, you'll discover... What happens if you don't utilise your insightsHow to use data to create better contentWhat metrics you should be tracking if you want to increase your brand awareness, drive more traffic and build stronger relationshipsHow you should track them Best practices for tracking...

Last month, Meta announced its new subscription called Meta Verified which lets you pay for the popular blue tick (or verification badge). In this episode, I chat with Loren Tomlinson, a digital marketer based here in New Zealand who has also tested out the subscription for several weeks now.  You'll discover... What Meta Verified includesHow the process worksWhat to consider when signing upWho could benefit from itThe pros and consAnd if it's worth signing up  Thank you so much for tuning...

Are you wanting to grow on Instagram and make more sales? Of course you do. That's why you should avoid creating these 3 types of reels. In this episode, you'll discover... 3 types of reels I don't recommend makingWhy they won't help you growWhat videos to create insteadHow to identify which reels you need to make Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable...

Making sales on Instagram is the main goal for many businesses but why is it so hard? In this episode, I go over 3 common reasons why nobody is buying from you and how to fix them.  In this episode, you'll discover... What kind of content you need to post for more salesWhy more promotional content is not always the solutionHow you can talk about your offer more easilyExamples of content to make more sales Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a...

2023 is a year of change for me & that starts with a new brand identity. In this episode, I chat about that decision, where I'll be going from here, and most importantly, what that means for you.  Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows me to continue to give you valuable social media tips. You’ll get an extra karma boost if you share this episode on your Insta stories & tag me! I...

If one of your New Year's resolutions for 2023 is to be more consistent on social media but you never feel motivated enough, this is the episode for you.  In this episode, you'll discover... Why you won't always be motivatedWhat helps you to post anyways, even when you aren't feeling itHow you can motivate yourself2 practical tips for more consistency Thank you so much for tuning in! If you enjoy “Let’s Talk Socials!”, please leave a review! Your support means the world to me & allows...

Over the last few years, claims that Instagram is dying have increased steadily and people say that it's not really worth being on the platform anymore, or is it? In this episode, you will learn whether you should keep marketing your business on Instagram or abandon the sinking ship in 2023.  In this episode, you'll discover... What made Instagram so great pre-2018What you should consider when making this decisionWhat I personally recommend to my clientsAnd what role TikTok plays in all of...