Kurt and Kristen Luidhardt are joined by Andrew Crapuchettes, founder and CEO of RedBalloon. Andrew shares his insights on building a positive workplace culture in today's challenging environment, where cancel culture and divisive mandates have become increasingly prevalent. Andrew provides valuable insights into creating a positive workplace culture and navigating the challenges of cancel culture in 2024 and beyond. His entrepreneurial journey and the founding of Red Balloon offer...

Ready to take control of your financial future while staying true to your values? In this episode, we sit down with Scott Pyle, founder of Pyle Financial Services, who has over 30 years of experience in financial planning and wealth management. Scott’s approach goes far beyond just managing wealth—he’s on a mission to align investments with conservative, faith-based values. What You’ll Discover:  ⭐ Align Your Money with Your Values: Learn how Scott helps clients invest without compromising...

Arturo Del Rio Jr., a powerhouse entrepreneur and sales professional turned minister, joins Kurt and Kristen Luidhardt to reveal his incredible journey from the boardroom to the pulpit as Chief Mission Outreach Officer of ProLife Payments. Arturo doesn’t just talk business; he talks values—how aligning them with your mission is key to delivering excellence. He breaks down how ProLife Payments is revolutionizing tech and payment solutions for faith-driven businesses and nonprofits, staying...

Kurt and Kristen Luidhardt sit down with Brad Parscale, the digital strategist behind former President Donald Trump’s 2016 and 2020 campaign and the founder of Campaign Nucleus. Brad shares his expertise on achieving business mastery in today's ever-evolving landscape, where the specter of cancel culture looms large. Learn how to protect your business from being cancelled while staying aligned with your values, and discover the power of harnessing AI and influencer marketing to propel your...

Join Kurt and Kristen Luidhardt as they sit down with Felix Lin, the CEO of Konfidently and the brilliant mind behind the Konfident Fit methodology. With over 20 years of experience working with industry giants like Google, Tony Robbins, and Goldman Sachs, Felix reveals the game-changing strategies that can help your business build a cohesive, high-performing team. From avoiding the common pitfalls of traditional hiring to aligning leadership styles with your company’s mission, Felix provides...

In this captivating episode, hosts Kurt and Kristen Luidhardt delve into the extraordinary life of Dr. Jerry Pattengale, a true renaissance man in Christian education and media. From his humble beginnings in Buck Creek, Indiana, to becoming a visionary behind the Museum of the Bible, Dr. Pattengale's story is a masterclass in resilience, creativity, and the relentless pursuit of greatness. His journey is filled with invaluable lessons that can transform the way you approach your business and...

In this episode, Kurt and Kristen Luidhardt sit down with Anton Krecic, the founder of Seven Weeks Coffee. Anton shares his inspiring journey from political fundraising to launching a pro-life coffee empire just two weeks after getting married. He discusses the unique challenges he faced, the innovative solutions he discovered, and how his mission-driven approach has led to nearly $500,000 in donations to over 850 pro-life organizations. Through this engaging conversation, you’ll learn how...

Unlock the secrets behind Hobby Lobby’s astonishing success with hosts Kurt and Kristen Luidhardt as they sit down with Steve Green, President of Hobby Lobby and Chairman of the Board for the Museum of the Bible. Explore the extraordinary journey of a family business that grew from humble beginnings to dominate the retail industry with over 1,000 stores and $7.5 billion in annual sales. In this episode, Steve discusses the pivotal moments that shaped the company, including miraculous...

In this episode, hosts Kurt and Kristen Luidhardt welcome Paul Johnson, owner of Republican Red Winery. Uncover Paul’s captivating journey - from his family's historic vineyards to creating a bold, purpose-driven brand that unites conservatives over fine wine and meaningful conversations. Paul shares his family's rich history in winemaking, the obstacles he faced during the 2020 election, and his innovative approach to marketing that sidesteps traditional barriers and directly engages with...

Join hosts Kurt and Kristen Luidhardt as they explore the remarkable journey of Pete Leonard, the visionary founder of I Have a Bean, a company that’s redefining coffee excellence while providing second chances to those who need them most. In this episode, Kurt and Kristen discuss how Pete transformed a backyard hobby into a revolutionary business that not only produces top-tier coffee but also offers meaningful employment to individuals with past incarcerations. This episode is packed with...

Join hosts Kurt and Kristen Luidhardt as they sit down with the multifaceted Dr. Mark Young, host of the Blunt Force Truth podcast, advertising and marketing expert, and Guinness World Record holder. Dr. Young's journey from professional race car driving to building successful retail brands offers a treasure trove of insights. Discover the importance of niche marketing in crowded categories and the potential longevity each person holds, according to both science and scripture. Dr. Young...

Join Kurt and Kristen Luidhardt as they sit down with JD Norman, President of Active Engagement, to explore the challenges and opportunities of marketing to conservative and faith-based consumers. With a wealth of experience for leading brands like DailyWire, Babylon Bee, Turning Point, and PragerU, JD shares invaluable insights on building resilient, "uncancellable" brands that thrive amidst social and political pressures. This conversation shines a spotlight on the power of storytelling and...

Hosts Kurt and Kristen Luidhardt sit down with Seth Weathers, the trailblazing founder of Conservative Dad’s Ultra Right Beer, to explore how a misstep by Bud Light created a golden opportunity. Seth shares the dramatic impact of Bud Light’s controversial marketing decision, which resulted in a $27 billion market value loss for the brand and opened the door for Ultra Right Beer to achieve over $1 million in sales in a remarkably short time. Seth describes the mindset that helped him...

Kurt and Kristen Luidhardt are joined by Jeff Kruszyna, founder of JMK Victory, and Mike Koziarski, co-founder of American Data, who are seasoned experts in Republican politics, direct mail fundraising, and direct response data. Together, they explore the synergy between direct mail and digital channels, the critical role of precise audience targeting, and the surprising power of simplicity and mystery in marketing efforts. Get ready for actionable tips, inspiring success stories, and a...

Hosts Kurt and Kristen Luidhardt sit down with the brilliant Matt Oczkowski, President of HuMn Behavior. Matt, a data science expert who played a pivotal role in the Trump campaigns of 2016 and 2020, shares insider secrets from his journey through political data science to pioneering new commercial consumer targeting. They explore the vital role of data-driven decision making in both political campaigns and commercial businesses, and introduce the powerful strategy of cultural intelligence...

Kurt and Kristen Luidhardt sit down with Ryan Coyne - the entrepreneurial force behind We the People Wine and CEO of Starboard, a conglomerate of view-driving, interest grabbing publications. This episode packs a punch, as Ryan shares his extensive experience in digital agencies, publishing, and consumer brands. Listen as he unpacks the success story of We The People Wine, from inception to selling in 3,000 locations, and emphasizes the importance of integrating core values into branding and...

Kurt and Kristen Luidhardt sit down with award-winning pollster, Amanda Iovino of WPA Intelligence, a leading politically conservative data and polling firm, to discuss exactly what a ‘Liberty Spender’ is, how we identify them, and how to market to them. Along with identifying and defining the audience, Amanda busts myths and commonly held misconceptions about this critical audience regarding ideology and voting habits. Amanda also shares secrets gleaned from living in the data about building...

In this episode, hosts Kurt and Kristen Luidhardt sit down with award-winning entrepreneur, Chris Turner, CEO of Patriot Grassroots and Board Member of Patriot Mobile. Dive deep into the burgeoning Patriot economy, where businesses are not just surviving, but thriving, by aligning with strong conservative values. Chris reveals his lessons learned while serving on the board of Patriot Mobile, a telco that’s more than just a service provider—it’s a mission-driven cause. And Chris doesn’t just...

Join Kurt and Kristen in this captivating episode as they sit down with Jeremy Gee, President and Partner of Patriot Brands, who recently made headlines by selling an astounding 50,000 Pledge of Allegiance T-shirts in just one month. With a rich background in product development and extensive experience in the survival and marketing industries, Jeremy shares his expert strategies that can help you achieve similar success. In this must-listen conversation, Kurt, Kristen, and Jeremy dive deep...

Join hosts Kurt and Kristen Luidhardt for another insightful episode of the Liberty Spenders podcast, where we explore the potent impact of customer understanding and referrals in building long-term business success. This week, we're excited to welcome Paul Dietzel, founder of Anedot, who shares his expert strategies on leveraging referrals to enhance customer loyalty within the faith-based conservative market. Key Takeaways: Understanding the Liberty Spender market's unique needs is...

Join Kurt and Kristen, founders of Liberty Spenders, in a masterclass of a concept from their Liberty Spenders program called “the 5 P’s” that will guide listeners through the 5 Ps process: People, Positioning, Passion, Proof, and Product Launch. The first P, people, emphasizes understanding the motivations and values of the Liberty Spenders audience. The second P, positioning, explores three strategic paths for positioning a business: market fit, issue-based, and ideology fit. The third P,...

Join Kurt and Kristen, founders of Liberty Spenders, on the very first release of their groundbreaking podcast that unveils the secrets to tapping into the immense potential of the faith-based conservative market. With an estimated $5 trillion in annual spending power, this loyal and engaged consumer base represents a golden opportunity for businesses seeking rapid growth and increased customer loyalty. In each episode, Kurt and Kristen share their deep insights and proven strategies for...